Laurea Magistrale (Second cycle degree/Two year Master - 120 ECTS) in Public and Social Communication Sciences

Graduates may aspire to the following professional roles and functions in the following fields of employment:
Communication Expert
Functions:
- Coordination of communication activities in a company or a public body
- Coordination and planning of communication and marketing actions
- Planning of information and communication campaigns
- Improvement of internal flows among different sectors or departments of a company or public body
- Design, implementation, production, analysis and evaluation of communication contents
- Design and implementation of integrated communication systems
- Promotion and management of innovation in information and communication, also through the use of new technologies
- Presentation of survey or campaign results, differentiated according to the target public
- Analysis of the territorial and social context the company or body operates in
- Coordination of social and mission budgets
- Coordination and planning of media relations, production of press releases
- Management and coordination of databases
- Management and organisation of public and cultural events
Career opportunities:

- Public bodies and private companies, private social bodies (Communication and Marketing departments, Public Relations Offices, Media Planning, events organisation, etc.)
Funzioni:
- Research and survey companies, study centres
- Agencies specialising in communication and marketing
- Public and private healthcare boards
- Trade unions, political parties, associations and foundations
- Radio, television, newspapers, magazines, publishing companies (including multimedia activities)
- Museums and other cultural and environmental organisations

Social Marketing and Corporate Social Responsibility Expert
Functions:

- Coordination of communication activities in a company or public body
- Coordination and planning of communication and marketing actions
- Planning of information and communication campaigns
- Improvement of internal flows among different sectors or departments of a company or a public body
- Design, implementation, production, analysis and evaluation of communication contents
- Design and implementation of integrated communication systems
- Promotion and management of innovation in information and communication, also through the use of new technologies
- Presentation of survey or campaign results, differentiated according to the target public
- Analysis of the territorial and social context the company or body operates in
- Coordination of social and mission budgets
- Coordination and planning of media relations, production of press releases
- Management and coordination of databases
- Management and organisation of public and cultural events
Career opportunities:
-Public bodies and private companies, private social bodies (Communication and Marketing departments, Public Relations Offices, Media Planning, events organisation, etc.)
- Research and survey companies, study centres
- Agencies specialising in communication and marketing
- Public and private healthcare boards
- Trade unions, political parties, associations and foundations
- Radio, television, newspapers, magazines, publishing companies (including multimedia activities)
- Museums and other cultural and environmental organisations. <0}