93537 - Social Media Laboratory (LM)

Learning outcomes

The lab aims to provide students with theoretical and practical tools for the use of social media in the institutional and corporate sphere. At the end of the course students are supposed to know: - how to develop a project idea; – the impact of social media on political communication and on corporate communication; - how to build an effective social media strategy

Course contents

The workshops will cover useful and practical topics, such as the impact and the strategies of social media management in politics, cultural institutions and business. The lab lessons will be divided in two parts. In the second one, professionals will take part in the workshop to share with students best practice and case studies.

Readings/Bibliography

Any further in-depth readings indicated at lesson

Teaching methods

In-class lectures and practical exercises.

Assessment methods

At the end of the Lab students must produce a social media strategy, in accordance with class contents.

Teaching tools

Powerpoint presentations, audio-visual material, digital resources.

Office hours

See the website of Tommaso Dotti