- Docente: Alessandra Zammit
- Credits: 6
- SSD: SECS-P/08
- Language: Italian
- Teaching Mode: Traditional lectures
- Campus: Bologna
- Corso: First cycle degree programme (L) in Statistical Sciences (cod. 8873)
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from Apr 18, 2023 to May 25, 2023
Learning outcomes
By the end of the course students will know the new product development process. Specifically, students will be albe to:
- analysing the NPD process
- understanding how the statistical tools can reduce the uncertainty associated to the NPD process
- applying the competences acquired in previous courses
Course contents
- Innovation
- NPD process
- New ideas generation
- Consumer decision making process
- Product concept: conjoint analysis
- Data collection techniques: surveys
- Segmentation: cluster analysis
- Positioning analysis: perceptual maps
- Sales tests, and new products diffusion
Readings/Bibliography
Attending students
DESIGN E MARKETING DEI NUOVI PRODOTTI,
Urban Glen L. Hauser John R.
Chapter 1
Chapter 2
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 11 p.245-262
Chapter 13 p. 291-318
Non attending students
DESIGN E MARKETING DEI NUOVI PRODOTTI,
Urban Glen L. Hauser John R.
Chapter 1
Chapter 2
Chapter 3
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 11
Chapter 13
Teaching methods
Lectures, Team work, exercises
Assessment methods
ATTENDING STUDENTS
50% written exam, 50% project work
Written exam:
- multiple choices
- open ended questions
- exercises
NON ATTENDING STUDENTS
100% Written exam
- <18 fail
- 18−23 sufficient
- 24−27 good
- 28−30 very good
- 30 e lode excellent
Office hours
See the website of Alessandra Zammit