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55804 - Business Strategy

Academic Year 2022/2023

                
                        Docente:
                        Carlo Boschetti
                    
                        Credits:
                        8
                    
                        SSD:
                        SECS-P/08
                    
                        Language:
                        Italian
                    
                        Teaching Mode:
                        Traditional lectures
                        
                            Campus:
                            Bologna
                        
                            Corso:
                            First cycle degree programme (L) in
                            Management and Marketing (cod. 8406)

                            Teaching resources on Virtuale
                        
                                    Course Timetable
                                
from Feb 15, 2023 to May 25, 2023

Course contents

Strategy, Ethics, and Corporate Social Responsibility

Business Definition

Firm strategy and the role of external factors

Firm strategy and the role of internal factors

The sources of competitive advantage

Industry life cycle and strategy formulation

Readings/Bibliography

Cinti Luciani Andrea, La strategia di impresa in (a cura di) L'impresa, di Andrea Lipparini, Il Mulino, 2022, cap. 2.

Grant Robert M., L'analisi strategica per le decisioni aziendali, Il Mulino, Bologna, 2016 (Sesta Edizione). Capp.8 e 9.

Boschetti Carlo, Il senso della vita e i criceti, Aracne editrice, 2021, cap. 1 e Conclusioni

Boschetti Carlo, L'etica e la responsabilità sociale in (a cura di) L'impresa, di Andrea Lipparini, Il Mulino, 2022, cap.11.

Porter e Kramer, Creating Shared Value, Harvard Business Review, Jan-Feb 2011.

Boschetti Carlo, Il dominio dell'uomo sull'uomo, «OIKONOMIA», 2022, Anno 21 n3 Ottobre 2022, pp. 16 - 18 https://www.oikonomia.it/index.php/it/126-2022/ottobre-2022/1213-il-dominio-economico-dell-uomo-sull-uomo

Suggested:

Christensen Clayton M., How will you measure your life, Harvard Business Review,J ul-Aug, 2010

Teaching methods

Lectures + case studies: reading and discussion.

Assessment methods

Students can choose between:
- Business reports based on case studies to be handed in during the course + written exam at the end of the course

- Written examination (Open ended questions and/or multiple choice

First case:
18—20 sufficient preparation
21-24 quite good preparation with some gaps
25-27 good preparation achieved also with group works
28-30 deep Knwoledge, good performance in group works, class interactive partecipation, autonomy of thought
30L deep Knwoledge, excellent results in external group works, interactive partecipation, autonomy of thought

Second case:
18—20 sufficient preparation
21-24 quite good preparation with some gaps
25-27 good preparation
28-30 deep Knwoledge

Teaching tools

Case Studies
Team Work
Business Reports Presentation

Office hours

See the website of Carlo Boschetti

SDGs

This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.