- Docente: Fabio Rizzi
- Credits: 7
- SSD: SECS-P/08
- Language: English
- Moduli: Fabio Rizzi (Modulo 1) Fabio Rizzi (Modulo 2)
- Teaching Mode: Traditional lectures (Modulo 1) Traditional lectures (Modulo 2)
- Campus: Forli
- Corso: First cycle degree programme (L) in Economics and business (cod. 9202)
Learning outcomes
The goal of this course is to implement the main marketing strategies using a business game to simulate a real market scenario. Making decisions and allocating resources among different marketing variables will improve students’ knowledge of both operational and marketing strategies. Students use marketing techniques to analyze data and improve their decisions. By the end of the course students are able to (a) implement effective marketing strategies and (b) evaluate the level of effectiveness of their decisions.
Course contents
Module 1
Lesson 1 – Introducing strategy
Lesson 2 – Macro-environment analysis
Lesson 3 – Industry and sector analysis
Lesson 4 – Resources and capabilities
Lesson 5 – Stakeholders and governance
Lesson 6 – History and culture
Lesson 7 – Case Study: Manchester United
Lesson 8 – Business strategy and models
Lesson 9 – Corporate strategy and diversification
Lesson 10 – International strategy
Module 2
Lesson 1 – Entrepreneurship and innovation
Lesson 2 – Mergers, acquisitions and alliances
Lesson 3 – Evaluating strategies
Lesson 4 – Strategy development processes
Lesson 5 – Organising and strategy
Lesson 6 – Leadership and strategic change
Lesson 7 – The practice of strategy
Lesson 8 – Guest Speaker
Lesson 9 – Group presentations
Lesson 10 – Group presentations
Timetable
Module 1
- Lesson 1 – 07/10/2020 (13:00-16:00)
- Lesson 2 – 08/10/2020 (16:00-19:00)
- Lesson 3 – 15/10/2020 (16:00-19:00)
- Lesson 4 – 16/10/2020 (13:00-16:00)
- Lesson 5 – 19/10/2020 (14:00-18:00)
- Lesson 6 – 22/10/2020 (16:00-19:00)
- Lesson 7 – 23/10/2020 (16:00-19:00)
- Lesson 8 – 26/10/2020 (16:00-19:00)
- Lesson 9 – 27/10/2020 (12:00-14:00)
- Lesson 10 – 28/10/2020 (16:00-19:00)
Module 2
- Lesson 1 – 11/11/2020 (16:00-19:00)
- Lesson 2 – 13/11/2020 (13:00-16:00)
- Lesson 3 – 27/11/2020 (13:00-16:00)
- Lesson 4 – 09/12/2020 (16:00-19:00)
- Lesson 5 – 11/12/2020 (13:00-16:00)
- Lesson 6 – 15/12/2020 (11:00-14:00)
- Lesson 7 – 16/12/2020 (16:00-19:00)
- Lesson 8 – 17/12/2020 (09:00-12:00)
- Lesson 9 – 18/12/2020 (13:00-16:00)
- Lesson 10 – 21/12/2020 (09:00-12:00)
Readings/Bibliography
Strategy:
Johnson, G., Whittington, R., Scholes, K., Angwin, D. and Regnér, P. (2017) Exploring strategy. 11th ed., Harlow: Pearson.
Teaching methods
Lectures. Presentations. Small-group activities. Assignments. Coaching and mentoring. Case studies. Online discussion boards. Project work. Game-based activities. Q&A sessions.
Assessment methods
Attendance and active participation. Oral and written assignments and exercises. A company monograph.
Teaching tools
This unit will be delivered online only (MS Teams).
Office hours
See the website of Fabio Rizzi
SDGs
This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.