75976 - Business Data Analysis

Academic Year 2018/2019

  • Docente: Silvia Emili
  • Credits: 6
  • SSD: SECS-S/03
  • Language: English
  • Teaching Mode: Traditional lectures
  • Campus: Rimini
  • Corso: Second cycle degree programme (LM) in Business Administration and Management (cod. 8842)

Learning outcomes

This course aims at providing students with the ability to analyze multivariate data most often stemming from questionnaires .The course educates students in the skills needed for a good performance of multivariate analysis and thereby enhance their overall analytical competence. The course focuses on the understanding of each multivariate tools as well as interpretation and use of the results on management, marketing, strategy and innovation decisions.

Course contents

  • Brief review of descriptive and inferential statistics
  • The linear regression model: definition, inference, goodness of fit
  • Classification Analysis
  • Introduction to Factor Analysis

Readings/Bibliography

G. James, D. Witten, T. Hastie, R Tibshirani (2013). An
Introduction to Statistical Learning with Applications in R. Springer

Teaching methods

Lectures and practical lectures in the computer lab

Assessment methods

  • Written Exam
  • Final Homework

Teaching tools

Study materials will be available in advance.

Office hours

See the website of Silvia Emili