- Docente: Leydi Natalia Vittori
- Credits: 6
- SSD: M-EDF/01
- Language: Italian
- Moduli: Leydi Natalia Vittori (Modulo 1) Leydi Natalia Vittori (Modulo 2)
- Teaching Mode: Traditional lectures (Modulo 1) Traditional lectures (Modulo 2)
- Campus: Bologna
- Corso: Second cycle degree programme (LM) in Wellness and Sport Management (cod. 9214)
Course contents
MODULE 1
Mode, trend of clubs and gyms
Trend of activities in the fitness world:
Aerobic activities
Strength activity
Medical fitness
Wearable devices
Fitness center management:
Reception management
Organization of spaces
Management of a swimming pool:
Sports facility, multidisciplinary recreational partner
The integrated swimming facility
Programming and provision of services:
Customer acquisition and retention
Project financing operations
Communication objectives and programming
Fitness center events
MODULE 2
Intervention policies
Activities in the parks
Sport tourism and sport turism
Promotion, advertising of an event or activity in the gyms: Development and management website
Social media
Teaching methods
Lectures and practical group exercises. Seminars with external teachers.
Assessment methods
Oral examination to assess the learning of the various aspects of the subject and evaluate the critical capacity of students.
Teaching tools
Lessons will be accompanied by visual aids
Office hours
See the website of Leydi Natalia Vittori