- Docente: Marino Cavallo
- Credits: 6
- SSD: SECS-P/08
- Language: Italian
- Teaching Mode: Traditional lectures
- Campus: Ravenna
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Corso:
Second cycle degree programme (LM) in
Library and Archive Science (cod. 8838)
Also valid for Campus of Bologna
Second cycle degree programme (LM) in Archaeology and Cultures of the Ancient World (cod. 8855)
Second cycle degree programme (LM) in History, Preservation and Enhancement of Artistic and Archaeological Heritage and Landscape (cod. 8836)
Learning outcomes
After the course, the student has both theoretical and operational concepts to analyze the management of cultural heritage from an economic viewpoint, and to create startup companies operating in the public management of cultural heritage.
Course contents
The course is divided into two parts, which are closely linked and integrated. The institutional part examines the management of cultural heritage below theoretical and methodological point of view, with particular reference to organization, marketing and communications. We will examine the latest methodologies for promoting innovative projects that improve action and effectiveness of organizations working in the field of cultural heritage, museums and organization of artistic events. Particular attention will be given to the relation between methods of management, social and non-profit economy and the relations between cultural heritage and new needs in the field of tourism, education and leisure.The monographic part of the course will explore the relationship between corporate management in the cultural and communication media, with particular attention to the dynamics of convergence and the multiplicity of cultural and communication codes that characterize the new media. It will present case studies where the inclusion of new technologies has led to substantial changes in management and organizative improvements in the structures that operate in cultural heritage (innovations can also increase the presence on markets or new segments of demand). Particular attention will be given to the role of technology as a tool to facilitate access to services, participation, social development and active citizenship. During the course it will be presented studies and research that contain useful analyses and experiments to develop new methods of planning and management in the sector of cultural heritage, valorization of the artistic works and develop of events based on the use of products and pathways integrated with the territory.
Readings/Bibliography
L. Solima, L'impresa culturale, Roma, Carocci, 2008.
One of the following books:
P. L. Sacco (a cura di), Il fundraising per la cultura, Roma, Meltemi, 2006.
A. Carù, S. Salvemini (a cura di), Management delle istituzioni artistiche e culturali, Milano, Egea, 2011.
Those who do not attend the lessons will have to prepare for the exam a further text to be selected among the following (additional choices may be agreed with the teacher):
P. Dubini, F. Montanari, A. Cirrincione (a cura di), management delle aziende culturali, Milano, Egea, 2017.
D. Hesmondhalgh, Le industrie culturali, Milano, Egea, 2015.
W.J. Byrnes, Management and the Arts, Burlington MA, Focal Press, 2015.
M. Santoro (a cura di), La cultura che conta. Misurare oggetti e pratiche culturali, Bologna, Il Mulino, 2014.
W. Santagata, Il governo della cultura: promuovere sviluppo e qualità sociale, Bologna, Il Mulino, 2014.
L. Zan (a cura di), La gestione del patrimonio culturale, Bologna, Il Mulino, 2014.
F. Donato, F. Badia, La valorizzazione dei siti culturali e del paesaggio: una prospettiva economico-aziendale, Firenze, Olschki, 2008.
T. Hylland Eriksen, Fuori controllo, Torino, Einaudi, 2017.
A. Greenfield, Tecnologie radicali, Torino, Einaudi, 2017.
Teaching methods
There will be lectures and discussions with students about course topics.
Assessment methods
Written and oral examination.
Teaching tools
Slides, PC, projector, blackboard.
Office hours
See the website of Marino Cavallo