- Docente: Umberto Lago
- Crediti formativi: 6
- SSD: SECS-P/08
- Lingua di insegnamento: Inglese
- Moduli: Umberto Lago (Modulo 1) Marco Visentin (Modulo 2)
- Modalità didattica: Convenzionale - Lezioni in presenza (Modulo 1) Convenzionale - Lezioni in presenza (Modulo 2)
- Campus: Rimini
- Corso: Laurea Magistrale in Service management (cod. 6804)
Conoscenze e abilità da conseguire
At the end of the course students learn how to focus on service business models and service innovation strategies applied to business models. The class analyses how successful companies have reinvented their business models sometimes challenging common wisdom about strategic service management. The course also highlights business strategies and architectures to capture the opportunities offered by the digital marketplace and the different applications of technology to support business choices.
Contenuti
- New and disruptive business models
- From the firm to the ecosystem of firms
- The role of the digital economy in shaping new business models
- Study of a truly innovative business model: applications and examples
Testi/Bibliografia
Readings and cases to be distributed in Class
Metodi didattici
Acquisition of key concepts and training with analytical tools will take place through lectures, group discussion, case studies, and readings. Teamwork will help students experiment with strategic problem solving and decision making in real business cases.
Modalità di verifica e valutazione dell'apprendimento
Written exam, with a multiple choice section and, possibly, an open question/exercise. For those who cannot attend the exam, it is possible to have an oral exam on the Teams platform
Group work finalized to prepare and present a business case
Exam grades can be refused.
Grades are defined as follows
• <18 insufficient
• 18-23 sufficient
• 24-27 good
• 28-30 very good
• 30 e lode excellent
Strumenti a supporto della didattica
Slides, business case, news and press articles.
Orario di ricevimento
Consulta il sito web di Umberto Lago
Consulta il sito web di Marco Visentin
SDGs



L'insegnamento contribuisce al perseguimento degli Obiettivi di Sviluppo Sostenibile dell'Agenda 2030 dell'ONU.