81613 - BUSINESS INTELLIGENCE

Conoscenze e abilità da conseguire

By the end of this course students are able to: - Apply supervised and unsupervised classification methods and multivariate analysis techniques (e.g., PCA, correspondence analysis, discriminant analysis) to derive actionable insights - Design and implement data-driven information systems using tools like SAS System and SAS Enterprise Miner to support decision-making - Leverage CRM strategies and Customer Intelligence to enhance client interactions and evaluate marketing impact - Develop BI projects using programming tools like SAS, focusing on statistical modeling and survey data processing - Work in teams to design surveys, process data, and create analytical reports for real CRM projects

Contenuti

Supervised and unsupervised classification Multivariate analysis: principal component analysis, correspondence analysis, discriminant analysis

Testi/Bibliografia

Data Mining and Statistics for Decision Making, Stephane Tuffery, Wiley, March 2011

Chapters: 7, 9, 11.1-11.3, 11.6

SAS ProgrammingThe One-Day Course - Neil Spencer Chapman and Hall/CRC 2003Print ISBN: 978-1-58488-409-5eBook ISBN: 978-0-203-49928-3

Metodi didattici

Verification takes place through an individual oral exam in which the teacher asks technical questions about the methodological choices made in group work. The group works are carried out by groups of students (composed of a maximum of 3 or 4 subjects) who are formed independently and who carry out a real psychographic CRM project. The guidelines for the technical implementation of the group project are described during the course and in any case it involves applying the data analysis strategies addressed in the course to opinion data, collected by the group through an electronic questionnaire: definition of the topic, editing of the questionnaire, treatment of the distortion effects generated by the opinion scale, statistical modeling using the SAS software, drafting of the report to be delivered to the teacher.

Modalità di verifica e valutazione dell'apprendimento

The exam is an individual oral discussion of a group work. The rating scale ranges from 1 to 30 and is a continuous indicator. The oral exam consists of 3/4 questions. The starting hypothesis is that the student knows the entire exam program perfectly and that, depending on the quality of his answers, starting from 30 (maximum grade) this grade can be reduced. The laude is awarded at the discretion of the teacher if the understanding of the technical topics of the course is particularly thorough in the methodological details.

Orario di ricevimento

Consulta il sito web di Furio Camillo