37388 - ENTREPRENEURSHIP

Conoscenze e abilità da conseguire

At the end of this course the student will: - comprehend the role and the function of entrpreneurship with a specific focus on the potential of digital and new technologies in business venturing and business innovation; -be able to indentify, evaluate, and select effective business idea and business opportunities; - be able to deploy business idea and model into a business plan; be able to design and write a business plan; - acquire the basic knowledge for stimluating, coordinating and controlling corporate venture iniaitives

Contenuti

“Entrepreneurship" is a dynamic course designed for master's students aiming to develop an entrepreneurial mindset and key skills essential for success across diverse environments, including startups, corporate innovation teams, non-profit organizations, and public institutions. The course offers a comprehensive exploration of the entrepreneurial journey, from idea generation to securing funding, and equips students with innovative methods and practical tools for future ventures. Special emphasis is placed on the emerging role of Ai in empowering entrepreneurs to identify opportunities, test solutions, and scale impact in today’s innovation-driven economy. By the end of the course, students will have a solid foundation in entrepreneurial principles and the capability to apply them effectively across a variety of contexts.

Stream 1: Foundations of Entrepreneurship & Ideation
The first Stream covers the basics of entrepreneurship, including the entrepreneurial journey, envisioning, market sizing, and developing business models. Students will gain a strong foundation in key entrepreneurial concepts and methods.
• Module 1: Entrepreneurial Mindset & Journey (Introduction)
• Module 2: Entrepreneurial Ideation & Market Sizing
• Module 3: Entrepreneurial Business Models & Competition
• Group Work Stream 1

Stream 2: Product Development & Go-To-Market
The second Stream focuses on developing products using design thinking and lean development methods, and creating effective go-to-market strategies. Students will learn to build, test, and refine products and develop comprehensive market strategies.
• Module 4: Entrepreneurial Product Design (Design Thinking Methods)
• Module 5: Entrepreneurial Product Development (Lean Approach & Ai Tools)
• Module 6: Entrepreneurial Go-to-Market Strategies (Marketing & Sales)
• Group Work Stream 2

Stream 3: Pitching, Financial Planning & Funding
The third Stream covers key aspects of presenting business ideas, financial planning, and securing funding. Students will learn to build compelling presentations, plan finances, and navigate the fundraising landscape.
• Module 7: Entrepreneurial Presentations & Pitching
• Module 8: Entrepreneurial Techniques to Financial Planning
• Module 9: Entrepreneurial Methods to Fundraising
• Group Work Stream 3

Stream 4: Course Conclusions
The final Stream involves presenting group projects and reflecting on learning. Consolidates knowledge and encourages discussion on the entrepreneurial journey and future steps.
• Module 10: Group Presentations & Conclusions

Testi/Bibliografia

• Dedicated Lecture Slides
• Selected Online Articles, Videos & Podcasts
• Disciplined Entrepreneurship: 24 Steps to a Successful Startup by Bill Aulet
• The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries
• Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel with Blake Masters
• Details will be available in the e-learning web site of the course

Metodi didattici

Il corso è composto da lezioni teoriche e pratiche insieme a lavori di gruppo strutturati. Ogni modulo sarà integrato nella struttura generale dei quattro Stream. La continuità nella partecipazione al corso fornirà a ciascuno studente una panoramica completa dei temi e la capacità di partecipare ai progetti di gruppo.

Modalità di verifica e valutazione dell'apprendimento

Strumenti a supporto della didattica

Le presentazioni in classe, letture aggiuntive, fonti e informazioni sul programma saranno disponibili sul sito di e-learning dopo ogni lezione.

Orario di ricevimento

Consulta il sito web di Timothy Sean Jr. O'Connell