B1796 - SERVICE INNOVATION

Conoscenze e abilità da conseguire

At the end of the course students learn how to focus on the analysis of the most important theories in service innovation. They are also able to analyse a competitive arena, to identify resources and core competences of a firm, to structure make or buy decisions, to discuss diversification choices. They have a comprehensive view of strategic choices and tools.

Contenuti

• New and disruptive business models
• From the firm to the ecosystem of firms
• The role of the digital economy in shaping new business models
• Study of a truly innovative business model
  

Testi/Bibliografia

Readings and cases to be distributed in Class

Metodi didattici

Acquisition of key concepts and training with analytical tools will take place through lectures, group discussion, case studies, and readings. Teamwork will help students experiment with strategic problem solving and decision making in real business cases.

Modalità di verifica e valutazione dell'apprendimento

Written exam, with a multiple choice section and an open question/exercise. For those who cannot attend the exam, it is possible to have an oral exam on the Teams platform

Group work finalized to prepare and present a business case

Exam grades can be refused.

Grades are defined as follows

• <18 insufficient
• 18-23 sufficient
• 24-27 good
• 28-30 very good
• 30 e lode excellent

Strumenti a supporto della didattica

Slides, business case, news and press articles.

Orario di ricevimento

Consulta il sito web di Umberto Lago

Consulta il sito web di Marco Visentin