- Docente: Simone Ferriani
- Crediti formativi: 3
- SSD: SECS-P/08
- Lingua di insegnamento: Inglese
- Modalità didattica: Convenzionale - Lezioni in presenza
- Campus: Bologna
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Corso:
Laurea Magistrale in
International Management (cod. 5891)
Valido anche per Laurea Magistrale in Direzione aziendale (cod. 0897)
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dal 08/03/2024 al 20/03/2024
Conoscenze e abilità da conseguire
The aim of the course is to provide participants with a method to generate innovation in the most diverse contexts. How to find creative solutions to complex challenges? How to create innovative products or services? How to design innovations that meet the real needs of customers, whether they are users or companies? How to test a new product or service before launching it on the market? These are all questions we will answer during the course, following the principles and tools of Design Thinking
Contenuti
Course contents
This is an interactive course and the participants will work in groups applying the tools of Design Thinking to real challenges of business innovation. Each group will work on its own challenge throughout the training days and will present its innovative solution to the other participants at the end of the two days.
Testi/Bibliografia
Readings/Bibliography
Material provided by the instructor
Metodi didattici
Teaching methods
The workshop consists of 5 phases:
- Introduction to Design Thinking
- Understanding of the customers we are designing for and their needs
- Brainstorming techniques and generation of innovative ideas in response to customer needs
- Rapid prototyping and validation techniques for the ideas generated
- Presentation of the final solutions.
Modalità di verifica e valutazione dell'apprendimento
Assessment methods
Each phase of the workshop consists of:
- A brief introduction to the theoretical and methodological bases of Design Thinking,
- An interactive and experiential part during which each team will work on an innovation challenge by putting into practice the methodological tools acquired.
The combination of theoretical introduction and practical application will give participants the opportunity to directly experience the tools and knowledge they have just acquired, materializing innovative ideas and making them tangible.
Orario di ricevimento
Consulta il sito web di Simone Ferriani