- Docente: Umberto Lago
- Crediti formativi: 6
- SSD: SECS-P/08
- Lingua di insegnamento: Inglese
- Modalità didattica: Convenzionale - Lezioni in presenza
- Campus: Rimini
- Corso: Laurea Magistrale in Service Management (cod. 5943)
-
dal 20/09/2023 al 19/10/2023
Conoscenze e abilità da conseguire
At the end of the course students learn how to focus on service business models and service innovation strategies applied to business models. The class analyse how successful companies have reinvented their business models sometimes challenging common wisdom about strategic service management. The course also highlights business strategies and architectures to capture the opportunities offered by the digital marketplace and the different applications of technology to support business choices.
Contenuti
- The business model canvas
- Competitive Strategy: the Harvard school
- Competitive Strategy: the Resource-based view
- Networks, trust and economic gain
- Make or buy decisions
- Corporate Strategy
Testi/Bibliografia
Collection of academic and business articles. The list of readings will be made available to students during the first lesson.
Metodi didattici
Traditional lectures, analysis of cases, of magazine and journal articles.
Modalità di verifica e valutazione dell'apprendimento
Written exam, with a multiple choice section and an open question/exercise. For those who cannot attend the exam, it is possible to have an oral exam on the Teams platform
Group work finalized to prepare and present a business case
Exam grades can be refused.
Grades are defined as follows
• <18 insufficient
• 18-23 sufficient
• 24-27 good
• 28-30 very good
• 30 e lode excellent
Strumenti a supporto della didattica
Traditional lectures, analysis of cases, reading of articles, videos.
Orario di ricevimento
Consulta il sito web di Umberto Lago