B1754 - MANAGEMENT OF CULTURAL DIVERSITIES

Conoscenze e abilità da conseguire

At the end of the course, students should be able to: - identify major diversities involved in the internationalization processes; - structure decisional flow charts of the organizations willing to expand their operations abroad; - analyse the impact of the cultural, religious, geographical, economical and legislative diversities on the HRM, sales, marketing and manufacturing policies of the enterprises; - develop strategic marketing, sales and HRM internationalization plans; - design effective organizational structures aimed to support the expansion of the companies in other countries.

Contenuti

The entire course is focused on how different religions and cultures differently influence the choices, the needs and the expectations of the consumers/clients/hotel guests. The analysis of these dynamics will naturally lead to the subsequent analysis of how the different departments of the tourism organization/enterprise should adapt and structure their activities according to different markets and different customers' attitudes. At this regard it will be widely illustrated the impact of Buddhism, Confucianism, Hinduism, Islam, Christianism and some tribal religions on the main activities of an organization. It will be explained the connection between the definition of culture and the one of religion, together with the core theory of the course: "the software of the mind" of the professor Geert Hofstede.

Testi/Bibliografia

Slides of the lectures, extracts of books and scientific articles will be indicated and distributed throughout the course.

Additional bibliography:

Ferdinandi M., 2009, Internazionalizzazione: le sue forme analisi delle diversità e gli investimenti diretti esteri, McGraw Hill.
Hofstede G., Hofstede G.J., Minkov M., 2010, Cultures and Organizations - Software of the mind, McGraw-Hill.

Metodi didattici

Front teaching and group exercise.

Modalità di verifica e valutazione dell'apprendimento

Oral test. The student, basing on the teachings and theories introduced during the course, has to be able to answer questions about the main strategies, technicalities and choices affecting management of diversities. The test covers both the theoretical part and the cases analyzed during the classes. Registration (through AlmaEsami) for the exam is compulsory.

Strumenti a supporto della didattica

Scientific articles will be used during the lectures.

Orario di ricevimento

Consulta il sito web di Massimo Ferdinandi