Anno Accademico 2023/2024

  • Docente: Simone Ferriani
  • Crediti formativi: 6
  • SSD: SECS-P/08
  • Lingua di insegnamento: Inglese
  • Modalità didattica: In presenza e a distanza - Blended Learning
  • Campus: Bologna
  • Corso: Laurea Magistrale in International Management (cod. 5891)

Conoscenze e abilità da conseguire

In this course, the students explore the many dimensions of new venture creation & growth and acquire the capability to foster innovation and new business formations in independent and corporate settings. They are concerned with content and process questions as well as with formulation and implementation issues that relate to conceptualizing, developing and managing successful new ventures. They are focused on ways to exploit business opportunities as opposed to what opportunity to pursue. By the end of the course, they acquire the skill set necessary for crafting a winning business model for his venture, developing and writing a concise, coherent, effective and complete venturing plan, and they are ready for launching his own entrepreneurial business.


The emphasis in this course is on applying and synthesizing key concepts and techniques from the functional areas of managerial economics, entrepreneurship, finance, marketing and organization behaviour in the context o f new venture development. Important pedagogical objectives of the course are:

· “Experience the process”: identify and pursue a business opportunity in either an independent or corporate setting with a team of motivated peers.

· To acquire the knowledge and spirit for venturing

· To think creatively and to solve problems in highly unstructured situations;

· To examine the totality of a business proposal rather than concentrate on single aspects such as the marketing issues, or the financial feasibility;


· Reading package

· Case study package

Additional textbook required for non attending students:

New Venture Creation, by Timmons & Spinelli

Metodi didattici

The course attempts to reach its learning objectives by offering you a balanced menu of cases, discussions, guest lectures, and project work including regular feedback sessions. It will encompass the following elements:

- Lectures by instructor;

- Class discussions of the cases and actual venture plans that will be included in the course bulk pack;

- Guest lectures by expert practitioners which are designed to familiarize the students with the many dimensions of entrepreneurship and new venture development;

Modalità di verifica e valutazione dell'apprendimento

A final written exam plus assessment of team-based assignments. The final output of the team effort will be a written case report. Team and individual performance will be measured along with the written report in determining the final grade of each student.

The breakdown of you final score will look like this:

Written exam: 40%

Case report: 40%

Final presentation: 20%

+/- 10% variation on the relative weight of these components is possible.


Strumenti a supporto della didattica

Students are expected to synthesize and integrate knowledge acquired in other courses and put it into practice. They will be challenged to shift from being a receiver of ideas, facts, concepts and techniques, to a style of generating ideas, identifying problems, analyzing and evaluating alternatives, and formulating workable action plans .


Because we will make use of online simulations it is expected that 20-to-30% of classes will be delivered fully online



Orario di ricevimento

Consulta il sito web di Simone Ferriani


Istruzione di qualità Lavoro dignitoso e crescita economica Imprese innovazione e infrastrutture

L'insegnamento contribuisce al perseguimento degli Obiettivi di Sviluppo Sostenibile dell'Agenda 2030 dell'ONU.