Anno Accademico 2023/2024

  • Docente: Ekaterina Baskakova
  • Crediti formativi: 6
  • SSD: SECS-P/07
  • Lingua di insegnamento: Inglese
  • Modalità didattica: Convenzionale - Lezioni in presenza
  • Campus: Bologna
  • Corso: Laurea Magistrale in Digital Humanities and Digital Knowledge (cod. 9224)

Conoscenze e abilità da conseguire

This course aims to introduce the student to the main strategic issues at the business level, with a particular emphasis on cultural industries. At the end of the course the student knows what is a strategy and how a competitive advantage can be achieved through the analysis of the industry and of the internal resources and capabilities. He understands the importance of business models, including the role of organizational structures and technological innovation. In particular, the student knows the specificities of cultural industries and how these affect strategies. The student is able to define a business strategy and to evaluate a business strategy by situating the business in its context. In particular, the student is able to identify the nature and the sources of the competitive advantage in cultural industries.


The course is organized around the following topics:

  • Introduction to business strategy
  • Industry analysis
  • Analysis of the firm
  • Competitive advantage
  • Industry evolution and strategic change
  • Management of innovation
  • Defining creative and cultural industries
  • Governance of cultural institutions
  • The offer system and the consumption of artistic and cultural products
  • Business models in cultural industries
  • Innovation in cultural industries


The main references are:

Grant, Robert. Contemporary Strategy Analysis, 9th edition. John Wiley & Sons Ltd, 2016. Chapters: 1,3,5,7,8,9.

Dubini Paola, Montanari Fabrizio and Cirrincione Armando. Management of Cultural Firms. Egea, 2017. Chapters: 3,4,7.

Additional reading materials will be provided in class.

Metodi didattici

Lectures, case study analysis, class discussion.

Modalità di verifica e valutazione dell'apprendimento

For attending students:

  • 50% exam (written exam composed of open questions),
  • 40% final project (presentation and report),
  • 10% class participation.

The final grade will be the sum of the weighted scores.

For non-attending students: written exam composed of 10 questions (multiple choice questions, open questions).

Further details will be provided during the first class.


Grading scale:

• <18: fail
• 18-23: sufficient
• 24-27: good
• 28-30: very good
• 30 e lode: excellent

Strumenti a supporto della didattica

The didactic materials will be available on Virtuale.

Orario di ricevimento

Consulta il sito web di Ekaterina Baskakova