- Docente: Biagio Oppi
- Crediti formativi: 6
- SSD: L-LIN/12
- Lingua di insegnamento: Italiano
- Modalità didattica: Convenzionale - Lezioni in presenza
- Campus: Bologna
- Corso: Laurea Magistrale in Comunicazione giornalistica, pubblica e d'impresa (cod. 5703)
Conoscenze e abilità da conseguire
The course introduces students to English for business. By the end of the course students are able to: understand the main ideas and structure of different types of texts in the field of economics and management, acquiring a nuanced reading vocabulary; use the language effectively to produce clear and incisive texts on topics related to economics and management; expand their ability and accuracy in communicating effectively in English on business-related topics.
Contenuti
The contents will be treated starting from the keywords of business communication and personal communication
I. Personal Communication
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How to define a personal mission statement
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Tools for interpersonal professional communication (presentation, email, blog, social networks, press releases)
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An integrated approach
II. Business Communication
- What is Corporate Communication
- How to prepare a Corporate Communication Plan
- What are CSR & Sustainibility and how affect corporate communication
Testi/Bibliografia
Books
- Business Communication for Success, University of Minnesota [link to download it here: https://open.lib.umn.edu/businesscommunication/]
- The Seven Habits of Highly Effective People, Stephen R. Covey (audiobook recommended).
Other Suggested Documents
- Dizionario di misurazione e ricerca nelle relazioni pubbliche [https://www.instituteforpr.org/wp-content/uploads/Dictionary-3rd-Edition-Italian.pdf] a cura di IPR - Institute of Public Relations
- AA.VV (2012), Melbourne Mandate, Global Alliance for PR and Communication management
- AA.VV. (2012), Building Belief. A New Model for Activating Corporate Character and Authentic Advocacy, Arthur Page Society
Reference Websites
Global Alliance for Public Relations & Communication Management
Institute of Public Relations - IPR
Metodi didattici
- Theorical lessons on GoRel,
- Case histories presentation,
- Workshops
- Group Discussion
- Exercises & presentation by students
Modalità di verifica e valutazione dell'apprendimento
- Attending students. Communication project work to be developed and finalized during the course
- Non-Attending students. Paper in English, focused on one topic decided by the teacher
Scale of evaluation
18-23: sufficient preparation and ability to analyze but related to a limited number of topics covered in the course, use of an overall correct language;
24-27:technically adequate preparation but with some limitations with respect to the topics covered, good analysis skills, even if not particularly articulated, expressed in correct language;regular execution of exercises and practical works assigned with good quality results;
28-30:excellent knowledge of a large number of topics covered in the course, good analytical and critical skills, mastery of specific terminology; regular execution of exercises and practical works assigned with very good quality results;
30L: excellent and very thorough and exhaustive knowledge of the topics addressed in the course, ability of critical analysis and connection, mastery of specific terminology; regular execution of exercises and practical work assigned with high quality results.
Strumenti a supporto della didattica
- Videos
- External speakers
- External workshop and conferences
- Virtuale portal on Unibo
Orario di ricevimento
Consulta il sito web di Biagio Oppi