87081 - DESTINATION MANAGEMENT

Conoscenze e abilità da conseguire

This course provides an overview of the key principles of management with a introductive application to tourism destinations. More specifically, it introduces the challenges that managers and entrepreneurs in the travel, leisure and tourism industry face in the current fast-changing economic environment. The student will learn how to interpret global phenomena affecting tourism demand and supply, through the application of key management theoretical frameworks, and by means of field materials and cases. At the end of the course, the student is expected to comfortably handle the understanding of management principles and their application to tourism demand and supply trends, with specific focus on destinations, attractions and tourism infrastructures.

Contenuti

• Introduction to management and management principles: Fundamental Theories of Management
• The meaning of value in management and in recent years: value creation, value proposition, value chain analysis, value destruction
• The competitive environment (The competitive advantage):
• The role of strategy (Strategic planning for tourism)
• Management and marketing tools applied to the tourism industry: Destination Product development, Destination Integrated communication
• Role of Technology in Destination Planning and Management
• Brand, image and positioning for tourism: Destination Branding
• Destination management Organization issues and challenges: Meaning and remedies
• Destination Partnership: Ingredients of successful destination partnership
• Destination community and tourism stakeholder relation

Testi/Bibliografia

• Morrison, Alastair M. Marketing and Managing Tourism Destinations. Routledge, 2013. (selected chapters).
  
  Pike, Steven. Destination Marketing: An integrated marketing communication approach. Routledge, 2007. (selected chapters).
  
  Additional readings and case study material will be provided in class.
  

Metodi didattici

Traditional lectures, Case Studies

 

There will be 8 contact hours per week wherein the key theories, approaches and contemporary practices related to destination management being discussed via lectures. In addition to formal lectures, we will try blend destination business cases use and group activities for developing better understanding of the course.

Modalità di verifica e valutazione dell'apprendimento

• Group assignments: 30%
  
  Final written exam: 70%

Orario di ricevimento

Consulta il sito web di Yupal Sanatkumar Shukla