- Docente: Mario Mazzocchi
- Crediti formativi: 4
- SSD: SECS-S/01
- Lingua di insegnamento: Inglese
- Modalità didattica: Convenzionale - Lezioni in presenza
- Campus: Bologna
- Corso: Laurea Magistrale in Economia e politica economica (cod. 8420)
Conoscenze e abilità da conseguire
At the end of the course the student is introduced to the empirical research process, with special emphasis on the techniques for primary data collection and the basic tools for exploratory data analysis.
Contenuti
The research design
Qualitative vs. quantitative research
The survey plan and survey methods
The Questionnaire and field work
Sampling techniques
Descriptive statistics and hypothesis testing
Correlation and regression
Research report preparation and presentation
Testi/Bibliografia
Field, AP, 2009, Discovering statistics using SPSS (and sex and drugs and rock 'n' roll) 3. ed., Sage, Los Angeles.
Mazzocchi, M, 2008, Statistics for Marketing and Consumer Research, Sage, Los Angeles
Other specific materials (journal articles, book chapters) will be
made available by the lecturer.
Metodi didattici
Theory and methods will be presented during the lectures, while lab tutorials will be devoted to the application of the above on real or simulated data through the use of statistical software.
Modalità di verifica e valutazione dell'apprendimento
The module will be assessed on (a) an individual project during the course and (b) a multiple choice evaluation after the course. The project consists in an individual written assignment, answering a specific research question, structured as a research report and covering the following: Research question, Methodology, Data, Results, Discussion, Executive summary
The weighting of a : b is 70 : 30.
Strumenti a supporto della didattica
Lab sessions in SPSS
Interactive forum on an e-platform (for group projects)
Link ad altre eventuali informazioni
http://www2.stat.unibo.it/mazzocchi
Orario di ricevimento
Consulta il sito web di Mario Mazzocchi