85462 - BUSINESS STRATEGY AND INNOVATION IN CULTURAL INDUSTRIES (1) (LM)

Conoscenze e abilità da conseguire

This course aims to introduce the student to the main strategic issues at the business level, with a particular emphasis on cultural industries. At the end of the course the student knows what is a strategy and how a competitive advantage can be achieved through the analysis of the industry and of the internal resources and capabilities. He understands the importance of business models, including the role of organizational structures and technological innovation. In particular, the student knows the specificities of cultural industries and how these affect strategies. The student is able to define a business strategy and to evaluate a business strategy by situating the business in its context. In particular, the student is able to identify the nature and the sources of the competitive advantage in cultural industries.

Contenuti

• Introduction to Business Strategy
• Industry and Competition Analysis
• Analysis of the Firm
• Analysis of competitive advantage
• Industry evolution, strategic change and innovation
• Defining creative and cultural industries
• The offer system and the consumption of artistic and cultural products
• Business models and business model canvas in cultural industries
• Organisation forms in the creative industries
• Innovation in cultural industries: book publishing industry
• Innovation in cultural industries: crowdfunding
• Innovation in cultural industries: examples from other industries

Timetable

Lesson 1 - 09 November 2020, 9.30am-1.30pm

Lesson 2 - 12 November 2020, 9.30am-12.30pm

Lesson 3 - 13 November 2020, 9.30am-12.30pm

Lesson 4 - 16 November 2020, 9.30am-1.30pm

Lesson 5 - 19 November 2020, 9.30am-1.30pm

Lesson 6 - 20 November 2020, 9.30am-1.30pm

Lesson 7 - 23 November 2020, 9.30am-1.30pm

Lesson 8 - 26 November 2020, 9.30am-1.30pm

Testi/Bibliografia

Johnson, G., Whittington, R., Scholes, K., Angwin, D. and Regnér, P. (2017) Exploring strategy. 11th ed., Harlow: Pearson.

Metodi didattici

Lectures. Presentations. Small-group activities. Assignments. Coaching and mentoring. Case studies. Online discussion boards. Project work. Game-based activities. Q&A sessions.

Modalità di verifica e valutazione dell'apprendimento

Attendance and active participation. Oral and written assignments and exercises. A company monograph.

Strumenti a supporto della didattica

This unit will be delivered online only (MS Teams).

Orario di ricevimento

Consulta il sito web di Fabio Rizzi