75637 - LATEST TRENDS IN FASHION

Conoscenze e abilità da conseguire

Lo studente al termine del corso acquisisce strumenti per comprendere le dinamiche del fashion design nell'attualità e nel contesto del sistema della moda.

Contenuti

Title: Trends Analysis: how to read catwalk shows

How can we spot the latest new trends? What is going to be cool?

How do we find the upcoming season trends in advance?

How are trends organised into sections and groups?

We will be able to answer these questions by using the“ANALYSIS METHOD”.

During the lessons it will be presented a path of research and application of the most correct analysis tools, thanks to which the students will be able to carry out the analysis of a theme ( a different theme will be assigned to each student). Through the images drawn from the most prestigious collections of international brands, it will be possible create a “ Trends Book”, that it will contain the most meticulous and comprehensive summary of the contemporary collections. The hazy initial view, step by step, will become a clear, precise and infallible vision of the trends of the next season.

The course aims to introduce the students to the knowledge of a valuable “method of analysis”, that will accompany them throughout their professional career, allowing them to learn what ultimately counts in every season. What is going to be presented is the method used , par excellence, by journalists, experts of the communication, designers, buyers and professionals. At the end of this course each student will be able to do independently an analysis of the trends.

Testi/Bibliografia

1) Other texts provided by the teacher.

N.B.: The bibliography may change until the beginning of the course.

Metodi didattici

Thematic introductions; classroom activities by students (as indicated in "Modalità di verifica dell'apprendimento / Assessment methods").

Modalità di verifica e valutazione dell'apprendimento

1) Attending students must:

a) As a final test the students will have to produce and present the Layout, about their analysis of the trends.

b) The final project will have to evolve as activity develops during the course. The test is closely correlated with the attendance of the students in order to understand and apply the correct and effective method, learnt during the course.

2) Non-attending students must:

a) As a final test the students will have to produce and present the layout, about their analysis of the trends.

In order to proceed with the test the students will have to follow the material provided by the professor.

b)Each phase of the final project has to be provided with the necessary documentation by the student, in order to permit the professor to value the correct application of their methodology of analysis.

c) take an oral examination (if requested by the teacher after delivery of the paper). The assessment focuses in particular on the analysis, management of the material and the ability to address, illustrate and correlate the various theme and problems faced in the course.

The paper and the oral examination will ensure the achievement of the following objectives:

- factual knowledge of the subject;
- ability to summarise and analyse themes and concepts;
- familiarity with the terminology associated with the subject and his ability to use it effectively.

Top marks will be awarded to a student displaying an overall understanding of the topics discussed during the lectures, combined with a critical approach to the material and a confident and effective use of the appropriate terminology and methodology.

Average marks will be awarded to a student who has memorized the main points of the material and is able to summarise them satisfactorily and provide an effective analysis, while failing to display a complete command of the appropriate terminology and methodology.

A student will be deemed to have failed the exam if he displays significant errors in his understanding and failure to grasp the overall outlines of the subject, together with a poor command of the appropriate terminology and methodology.

Strumenti a supporto della didattica

We will use power point slides concerning course's topics.

It's strongly suggested to each student to have a computer with internet access.

Orario di ricevimento

Consulta il sito web di Alberto Caselli Manzini