Anno Accademico 2018/2019
- Docente: Furio Camillo
- Crediti formativi: 6
- SSD: SECS-S/03
- Lingua di insegnamento: Inglese
- Modalità didattica: Convenzionale - Lezioni in presenza
- Campus: Bologna
- Corso: Laurea Magistrale in Innovation and organization of culture and the arts (cod. 0902)
Conoscenze e abilità da conseguire
Student is expected to understand the techniques relative to the analysis of acquisition processes and the monitoring of clientele within the cultural sector.
Contenuti
The second part (25 hours) of the course will be developed in the computing laboratory using the system language of SAS System and SAS Enterprise Miner.
Main business topics:
- customer relationship management (CRM) and Customer Intelligence
- problems of evaluation of the advertising impact
- oriented information system implementation for the analytical approach to the Business Intelligence
- software realization for Analytical Business Intelligence projects
- statistical data mining: explorative problems and predictive projects
- scoring models for risk evaluation and direct marketing projects
- statistical analysis of customer behaviours
Testi/Bibliografia
Stephane Tuffery, Data Mining and Statistics for Decision Making, Wiley 2011.
Chapters: 7, 9, 11.1-11.3, 11.6
SAS ProgrammingThe One-Day Course - Neil Spencer Chapman and Hall/CRC 2003Print ISBN: 978-1-58488-409-5eBook ISBN: 978-0-203-49928-3
Metodi didattici
Principal component analysis, cluster analysis, survey treatment, size effect treatment
Modalità di verifica e valutazione dell'apprendimento
workgroup with individual discussion or written exam and oral discussion
Strumenti a supporto della didattica
Software SAS
Orario di ricevimento
Consulta il sito web di Furio Camillo