Scheda insegnamento


L'insegnamento contribuisce al perseguimento degli Obiettivi di Sviluppo Sostenibile dell'Agenda 2030 dell'ONU.

Lavoro dignitoso e crescita economica Imprese innovazione e infrastrutture Consumo e produzione responsabili

Anno Accademico 2022/2023

Conoscenze e abilità da conseguire

This course focuses on business models and innovation strategies applied to business models. The class will analyse how successful companies have reinvented their business models sometimes challenging common wisdom about Strategic Management. The course will also highlight business strategies and architectures to capture the opportunities offered by the digital marketplace and the different applications of technology to support business choices.


  • Business Model Innovation:how the digital economy has changed business models
  • Goals of business model innovation
  • A practical example: Haier vs. Google
  • Innovations in circular sustainable economy


Readings and cases to be distributed in Class 

Metodi didattici

Acquisition of key concepts and training with analytical tools will take place through lectures, group discussion, case studies, and readings. Teamwork will help students experiment with strategic problem solving and decision making in real business cases.

Modalità di verifica e valutazione dell'apprendimento

Written exam, with a multiple choice section and an open question/exercise. For those who cannot attend the exam, it is possible to have an oral exam on the Teams platform

Group work finalized to prepare and present a business case

Exam grades can be refused.

Grades are defined as follows

• <18 insufficient
• 18-23 sufficient
• 24-27 good
• 28-30 very good
• 30 e lode excellent

Orario di ricevimento

Consulta il sito web di Umberto Lago

Consulta il sito web di Nora Annesi