Scheda insegnamento

  • Docente Simone Ferriani

  • Crediti formativi 4

  • SSD SECS-P/08

  • Lingua di insegnamento Italiano

  • Campus di Bologna

  • Corso Laurea Magistrale in Innovation and organization of culture and the arts (cod. 0902)

Anno Accademico 2021/2022

Conoscenze e abilità da conseguire

The student is expected to learn strategy and managerial issues that are particularly salient for firms that compete in cultural industries, such as music, motion picture, fashion, the arts, and entertainment more in general. In particular, the student is expected to: - understand basic managerial concepts relevant to strategy making in cultural organizations - understand competencies and practices germane to the cultural industries - analyse organizational issues special to cultural organizations - apply basic strategy analysis to real-life business cases - outline the role of creativity for value creation and competitiveness - understand the role of social networks in fostering creativity.


Important pedagogical objectives of the course are:

  • “Experience the process”: identify and pursue a business opportunity in either an independent or corporate setting with a team of motivated peers
  • Examine examples of new venture creation
  • To acquire the knowledge and spirit for venturing
  • To develop an understanding of entrepreneurship as a business behavior observed across a variety of people and organizational contexts
  • Learn the key ingredients for putting together a compelling business idea pitch
  • Gain exposure to venturing journeys in the creative industries

More broadly, while the achievement of these specific objectives will no doubt serve you well, the course is designed to be a springboard to your own further inquiry into the domain of entrepreneurship and innovation in ways that are relevant to the different and unique contexts in which you will be developing your professional career.


The primary material for the course are articles that can be directly downloaded from the course platfrom following the links provided for each reading. In addition to these readings, there are various case studies.

There is also a textbook required as prep material for students who will not attend the course:

Venture Creation: Entrepreneurship for the 21st Century, by Jeffry A. Timmons and Stephen Spinelli. Irwin/McGraw-Hill (2008 onwards)

Metodi didattici

- Lectures by instructor;

- Class discussions of the cases and actual venture plans that will be included in the course bulk pack;

- Guest lectures by expert practitioners designed to familiarize the students with the many dimensions of entrepreneurship and innovation, especially in the creative industries’ domain.

- The formation and ongoing work of a 5 to 7 people team that will work on specific assignments

The course is strongly based on class discussions and active participation by students. Learning will come from each student trying to understand the conceptual issues addressed by the readings, and being critical with respect to the problems raised by the case studies and assignments. It is important that everyone contributes to class discussion.

Modalità di verifica e valutazione dell'apprendimento

Your final grade will consist of the following components:

  • (Team) case analysis: 20%
  • (Team) startup case report: 50%
  • (Individual) final exam: 30%

The final exam will cover all the lecture material used throughout the course (course textbook, assigned readings, lecture slides). It will not include case details but it will include conceptual issues that are covered during case discussion. It will be based either on a mini-case analysis or a test with open-ended questions.

Strumenti a supporto della didattica

The course will employ various forms of teaching and learning and techniques, including lectures; team based exercises; project work; analysis of feature films as well as insights from guest speakers with industry experience.

Orario di ricevimento

Consulta il sito web di Simone Ferriani