Scheda insegnamento

Anno Accademico 2021/2022

Conoscenze e abilità da conseguire

The course is meant to endow students with the theoretical constructs and methodological techniques needed to design an effective business strategy. Two major factors underpin the achievement of this objective: 1) the focus on the determinants of value creation; 2) the assessment of contingencies that drive business operations in the real world. In the aftermath of the financial crisis occurred in 2008-2009, markets are characterized by a high degree of turbulence, unexpected events and fierce competition. In such a context, implementing an effective strategy is mandatory for firms struggling to achieve and sustain a competitive advantage. Thereafter, it is important to develop the competences required to carry out a strategic analysis that supports: 1) the survival and growth of firms; 2) a superior rate of profitability in the long run; 3) a thorough understanding of customers needs; 4) the knowledge of strengths and weaknesses of the firm.



  • The concept of strategy
  • Industry analysis: the fundamentals
  • Scope and peculiarities of the tourism industry


  • The sources and dimensions of competitive advantage
  • Industry Evolution and Strategic Change


  • Vertical integration and the scope of the firm
  • Global strategies and the multinational corporation
  • Diversification strategies
  • Implementing corporate strategy: managing the multibusiness firm
  • External growth strategies: mergers, acquisitions, and alliances

A detailed version of the course program can be found in the syllabus, available through the e-learning platform



Grant, R. M. (2016) Contemporary Strategy Analysis, 9th Edition. John Wiley & Sons, United Kingdom.

Corsino, M. 2020. The management of inventions in research institutions. An international perspective on the ownership of scientific discoveries. McGraw Hill Education: Milano, Italy.

Further references will be distributed during classes through the platform Virtuale. Among these references are:

Bloom N., Sadun R., Van Reenen J. 2012. Does management really work? Harvard Business Review, 90(11): 76-82.

Porter ME 1996. What is strategy? Harvard Business Review, 74(6): 61-78.

Blank S. 2013. Why the Lean Start-Up Changes Everything. Harvard Business Review, 91(5): 64-72.

Johnson MW, Christensen CM, and Kagermann H. 2008. Reinventing your business model. Harvard Business Review, 86(12): na.

Porter ME 1979. How competitive forces shape strategy. Harvard Business Review, 57(2): 137-145.

Wessel, D. 2018. Is Lack of Competition Strangling the U.S. Economy? Harvard Business Review, Boston (Mar/Apr 2018).

Kim WC, Mauborgne R. 2004. Blue ocean strategy. Harvard Business Review, Vol. 82, Fasc. 10, (Oct 2004): 76-84.

Heracleous, L. and Wirtz J. 2010. Singapore Airlines’ Balancing Act. Harvard Business Review, 88(7,8), n/a.

Zook, C. and Allen J. 2011. The Great Repeatable Business Model. Harvard Business Review, 89(11): 106-114.

Barthelemy J. 2011. The Disny-Pixar relationship dynamics: Lessons for outsourcing vs. vertical integration. Organizational Dynamics, 40: 43-48.

Boyen MH and Ogasavara MH. 2013. Internationalization patterns of multinational lodging firms in Brazil. Tourism and hospitality Research, 13(4): 181-200.

Metodi didattici

Lectures, individual work to carry out in class, teamworks

Modalità di verifica e valutazione dell'apprendimento

Exam enrolment

Registration to the exam is compulsory: students must register through the platform AlmaEsami in the time window (15 days) during which registrations are open. Students not registered in AlmaEsami will not be admitted to the exam. The teacher will not take into account requests of registration received after the deadline of the enrolment period

Structure of the exam

Two midterm exams

  • Each exam accounts for 50% of the final grade


  • COMPULSARY on Almaesami

    Structure of midterm exam

  • Wtritten exam
  • 15 multiple-choice questions
  • Time available: 25 minutes
  • Each correct answer assigns 2 points

Admission to the second midterm

  • Only students who correctly answer at least 9 questions in the first midterm exam

    Students who fail the first midterm exam and those who do not attend the course will take a full written exam:

  • either in the date of the II mid term
  • or in one of the sessions scheduled in July and September

Structure of full exam:

  • Written exam
  • 30 multiple-choice questions
  • Time available: 40 minutes
  • Each correct answer assigns 1 point

To pass the exam students must correctly answer at least 18 questions.

Grade rejection
Students can reject the grade obtained at the exam once. To this end, he/she must email a request to the instructor within the date set for registration. The instructor will confirm reception of the request within the same date.

Integrated courses with partial exams:
Rejection is intended with respect to the whole exam, whose grade is the average of the grades obtained in the two mid-terms. If the grade is rejected, the student must retake the full exam (consisting of both parts). The only grade that can be rejected without any communication from the student is the one of the first mid-term: in this case the student can either take the second mid-term (equivalent to accepting the mid-term) or sit the full exam (equivalent to rejecting the mid-term, thus automatically losing the grade obtained in the first mid-term).
Students sitting the first mid-term can take the second mid-term on the first examination date set for the full exam, right at the end of the integrated course, or on the following call. A student can sit the second mid-term only once; if he/she fails or rejects the grade obtained, he/she will have to resit the full exam and will lose the grade obtained in the first mid-term.

Class activities (optional)
During the course students who regularly attend classes can take part (on a voluntary base) in class activities that will be organized on both an individual and group base. The successful completion of these activities will assign extra points that will be used to compute the final grade. The extra points gained through the completion of these activities are valid only during the current academic year (2020-2021).

Strumenti a supporto della didattica

Tools available through the platform Insegnamenti online

Orario di ricevimento

Consulta il sito web di Marco Corsino