Scheda insegnamento


L'insegnamento contribuisce al perseguimento degli Obiettivi di Sviluppo Sostenibile dell'Agenda 2030 dell'ONU.

Parità di genere Città e comunità sostenibili Consumo e produzione responsabili Pace, giustizia e istituzioni forti

Anno Accademico 2020/2021

Conoscenze e abilità da conseguire

Al termine del Corso gli studenti sono in grado di distinguere e analizzare le diverse nozioni di globalizzazione e come le tecnologia dell’informazione influenzano la vita quotidiana, i mercati e i consumi. In particolare, lo studente è in grado di: - sviluppare una comprensione della globalizzazione in chiave sociologica; - comprendere la cultura di Internet e la relazione tra globalizzazione e società del web; - analizzare l’impatto sui comportamenti individuali e sulla società in generale all’interno dei Social Network e delle comunità online attraverso la condivisione di informazioni private nella sfera pubblica; - inquadrare l’emergenza di una retorica della democratizzazione e della partecipazione nella società del Web; - comprendere le mutevoli relazioni tra produttori e consumatori all’interno della società del Web- riconoscere le conseguenze e gli effetti del divario digitale, sia a livello nazionale che mondiale.


The course is organized with a part of lectures taught online on MS TEAMS (20 hours) and another taught in presence (20 hours). The number of students allowed in class is determined on the basis of class capacity and by the health and safety provisions that deal with the pandemic emergency. In case more students want to attend classes in presence than permitted by the rules, a system of shifts will be organized so to allow students to participate. Regardless of the health-related conditions and the specific organization of the course, students will be able to follow the lessons of the entire course remotely on MS TEAMS.

A printed detailed syllabus will be provided to students the first day of class, the four learning modules that structure the course are:

1. Globalizations

1.1 Definition

1.2 History

1.3 Critiques

1.4 Social Consequences

2. Web society e social media

2.1 Context analysis

2.2 Media Evolution

2.3 Social Consequences

3. Production, consumption, prosumption

3.1 Paradigm and definition

3.2 The rise of the prosumer

3.3 Prosumer capitalism

4. Digital divide and inequalities

4.1 Definition

4.2 Characteristics

4.3 Consequences


A printed detailed syllabus will be provided to students the first day of class.

Each module will have specific reading material and planned classroom activities



  • G. Ritzer (2018), The McDonaldization of Society: Into the Digital Age, SAGE Publications.
  • J. van Dijk (2018), The Platform Society: Public Values in a Connective World, Oxford University Press.
  • D. Lupton (2015), Digital Sociology, Routledge, London.


  • G. Ritzer, P. Degli Esposti (2020), Creative Destruction and Cultural Lag in the Digital Age, Sociology Between the Gaps
  • G. Ritzer, P. Degli Esposti (2020), The increasing centrality of prosumption in the digital capitalist economy, Austrian Journal of Sociology, Online First, pp. 1 - 19

Program for non attending students and those who will fail mid term test

Students have to add to the program one book and two articles from the selection below:


  • N. Agar (2019), How to BeHuman in the Digital Economy, The MIT Press. 
  • Ed Finn (2018), What Algorithms Want. Imagination in the Age of Computing, The MIT Press.
  • Jeffrey Garten (2016), From Silk to Silicon: The Story of Globalization, Amberley Publishing Limited.
  • D. Tapscott A. Tapscot (2016)t, Blockchain Revolution: How the Technology Behind Bitcoin Is Changing Money, Penguin.


  • G. Ahrne, P. Aspers, N. Brunsson (2015) The Organization of Markets, Organization Studies, Vol. 36(1) 7-22, Sage.
  • R. J. Foster, The Work of the New Economy: Consumers, Brands and Value Creation, Cultural Anthropology, Vol. 2 issue 4, pp. 707-731, University of California Press. 
  • B. Cova, D. Dalli (2009), Working Consumers: The Next Step in Marketing Theory?, Marketing Theory, Volume: 9 issue: 3, page(s): 315-339, Sage.
  • D. Lyon (2010), Liquid Surveillance. The Contribution of Zygmunt Bauman to Surveillance Studies, International Political Sociology 4.
  • D. Lyon (2002), Surveillance in Cyberspace: The Internet, Personal Data, & Social Control, Queen's Quarterly, 109 (3).

During the lectures will be given mandatory specific teaching materials (book chapters, articles, papers, documents, video). All the references will be available on the University of Bologna online teaching material platform.


Metodi didattici

A mix of lectures, seminars, collective discussion, student's presentations, documentaries and films.
Students are expected to be prepared on the assigned readings before each class.    
Participation is expected and rewarded. 

Modalità di verifica e valutazione dell'apprendimento

  • Active participation and discussions 25%
  • Presentation and assignments 25%
  • Midterm exam 25%
  • Final paper 25%

Participation: Since this is a seminar, active participation in class is a crucial part of your learning.

Students are required to carefully read the assigned material before the class and active participation through presentations of existing scholarship and case studies will also be expected.

A printed detailed syllabus will be provided to students the first day of class.

Presentation and midterm test: This is a research-based presentation – intended as a synthesis of both the literary and political materials we have discussed during the course - that you (or your study group) will read or present to the class in whatever format you wish. Further, there is a midterm in class exam in which the students are required to answer to some questions (both open and closed).

Final Paper: This will be on a focused topic of your choice, drawing on research and careful analysis of select readings for the class. Further guidance will be given in class

Students must attend at least 70% of classes.

Grading Scales

From 30L to 29, With honors and commendations = A+

From 28 to 27, Very Good = A

From 26 to 24, Good = B

From 23 to 19, Satisfactory = C

18, Sufficient = D

<18, Fail = F

To pass the course you must pass ALL assessments.

To register the final grade is necessary that you enrol in the official dates in the website Almaesami

For non attending students, and for those who fail the midterm or the final, it is MANDATORY to write a paper of 5000 words that includes-quotes (Chicago Manual of Style) about ALL the papers and textbooks of the program.

You have to deliver it printed in my office at least 2 weeks before the data of the oral exam and then you will discuss and defend your work (and the program, see readings section) during the exam.

It is NOT POSSIBLE to attend the oral exam if the paper was not delivered on time and passed. Final score will be a weighted average of the two tests.

Strumenti a supporto della didattica

The teaching materials will be available to the students.

All student papers will be verified through the Compilatio.net plagiarism verification system

Orario di ricevimento

Consulta il sito web di Piergiorgio Degli Esposti