48142 - BUSINESS STRATEGY

Scheda insegnamento

  • Docente Cristina Boari

  • Crediti formativi 9

  • SSD SECS-P/08

  • Modalità didattica Convenzionale - Lezioni in presenza

  • Lingua di insegnamento Inglese

SDGs

L'insegnamento contribuisce al perseguimento degli Obiettivi di Sviluppo Sostenibile dell'Agenda 2030 dell'ONU.

Lavoro dignitoso e crescita economica Industria, innovazione e infrastrutture Partnership per gli obiettivi

Anno Accademico 2019/2020

Conoscenze e abilità da conseguire

At the end of the course students are able to manage strategic issues at the business level. Business definition, critical factor of success, competitive analysis, internal resources and strategic positions are discussed to define strategy in markets that can have different degrees of maturity and technology innovation.

Programma/Contenuti

Business model definition

Long term objectives, mission and strategy

The competitive environment

Added value, value chain and the value system

Competitive strategies

Competitive dynamics: game theory and competitors analysis

Resources and sustainable competitive advantage

Growth strategies

Networks and inter-firm relationships

Testi/Bibliografia

References will be provided at the beginning of the course.

Metodi didattici

The course will employ different teaching methods: lectures, team-based exercises and case discussions

Erasmus students are welcome but, due to the structure of the course, they should choose Business strategy only if they are able to attend all classes.

Modalità di verifica dell'apprendimento

Reports and written exams

Orario di ricevimento

Consulta il sito web di Cristina Boari