- Docente: Cristina Boari
- Crediti formativi: 9
- SSD: SECS-P/08
- Lingua di insegnamento: Inglese
- Modalità didattica: Convenzionale - Lezioni in presenza
- Campus: Bologna
- Corso: Laurea in Business and economics/economia e gestione di impresa (cod. 8965)
Conoscenze e abilità da conseguire
At the end of the course students are able to manage strategic issues at the business level. Business definition, critical factor of success, competitive analysis, internal resources and strategic positions are discussed to define strategy in markets that can have different degrees of maturity and technology innovation.
Contenuti
Business model definition
Long term objectives, mission and strategy
The competitive environment
Added value, value chain and the value system
Competitive strategies
Competitive dynamics: game theory and competitors analysis
Resources and sustainable competitive advantage
Growth strategies
Networks and inter-firm relationships
Testi/Bibliografia
References will be provided at the beginning of the course.
Metodi didattici
The course will employ different teaching methods: lectures, team-based exercises and case discussions
Erasmus students are welcome but, due to the structure of the course, they should choose Business strategy only if they are able to attend all classes.
Modalità di verifica e valutazione dell'apprendimento
Reports and written exams
Orario di ricevimento
Consulta il sito web di Cristina Boari
SDGs
L'insegnamento contribuisce al perseguimento degli Obiettivi di Sviluppo Sostenibile dell'Agenda 2030 dell'ONU.