- Docente: Marco Corsino
- Crediti formativi: 8
- SSD: SECS-P/08
- Lingua di insegnamento: Inglese
- Modalità didattica: Convenzionale - Lezioni in presenza
- Campus: Rimini
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Corso:
Laurea in
Economia del turismo (cod. 8847)
Valido anche per Laurea in Economia del turismo (cod. 8847)
Conoscenze e abilità da conseguire
The course is meant to endow students with the theoretical constructs and methodological techniques needed to design an effective business strategy. Two major factors underpin the achievement of this objective: 1) the focus on the determinants of value creation; 2) the assessment of contingencies that drive business operations in the real world. In the aftermath of the financial crisis occurred in 2008-2009, markets are characterized by a high degree of turbulence, unexpected events and fierce competition. In such a context, implementing an effective strategy is mandatory for firms struggling to achieve and sustain a competitive advantage. Thereafter, it is important to develop the competences required to carry out a strategic analysis that supports: 1) the survival and growth of firms; 2) a superior rate of profitability in the long run; 3) a thorough understanding of customers needs; 4) the knowledge of strengths and weaknesses of the firm.
Contenuti
PART I. INTRODUCTION TO THE COURSE, STRATEGY AND THE TOURISM INDUSTRY
- The concept of strategy
- Industry analysis: the fundamentals
- Scope and peculiarities of the tourism industry
PART II. BUSINESS STRATEGY AND THE QUEST FOR COMPETITIVE ADVANTAGE
- The sources and dimensions of competitive advantage
- Industry Evolution and Strategic Change
PART III. CORPORATE STRATEGY
- Vertical integration and the scope of the firm
- Global strategies and the multinational corporation
- Diversification strategies
- Implementing corporate strategy: managing the multibusiness firm
- External growth strategies: mergers, acquisitions, and alliances
Testi/Bibliografia
Grant, R. M. (2016) Contemporary Strategy Analysis, 9th Edition. John Wiley & Sons, United Kingdom.
Further references will be distributed during classes.
Metodi didattici
Lectures, exercises and case-studies discussed in class
Modalità di verifica e valutazione dell'apprendimento
Two midterm exams
o Each exam accounts for 50% of the final grade
Registration
o COMPULSARY on Almaesami
Structure of midterm exam
o Wtritten exam
o Time available: 45 minutes
o 15 multiple-choice questions
o Each correct answer assigns 2 points
Admission to the second midterm
o Only students who correctly answer at least 9 questions in the first midterm exam
Students who fail the first midterm exam and those who do not attend the course will take a full written exam:
o either in the date of the II mid term
o or in one of the sessions scheduled in July and September
Structure of full exam:
o Written exam
o 30 multiple-choice questions
o Each correct answer assigns 1 point
o Time available: 60 minutes
To pass the exam students must correctly answer at least 18 questions.Strumenti a supporto della didattica
Tools available through the platform Insegnamenti online
Orario di ricevimento
Consulta il sito web di Marco Corsino