- Docente: Vincenza Odorici
- Credits: 8
- SSD: SECS-P/08
- Language: Italian
- Teaching Mode: Traditional lectures
- Campus: Bologna
- Corso: First cycle degree programme (L) in Business Administration (cod. 8871)
Learning outcomes
The course aims to provide participants with the conceptual frameworks needed to take strategic decisions at business level, paying attention to the coherence between internal resources and competences, market variables and long terms goals.
Course contents
- The meaning of strategy
- The analysis of the competitive environment
- The value creation: the resources, the competences and the value system
- The nature and the sources of the competitive advantage
- The business strategies in the different competitive environments
- Corporate strategies
- Growth strategies
- External growth strategies
Readings/Bibliography
"L'analisi strategica per le decisioni aziendali", Il Mulino, 5° edition, 2016, chapter XVI excluded.
Teaching methods
Assessment methods
Course assessment consists in a written examination with essay-style questions and multiple choices where students can show their comprehension of the concepts discussed in the course and their ability to apply them in practice.
Office hours
See the website of Vincenza Odorici