- Docente: Arturo Ferraro Pelle
- Credits: 4
- Language: Italian
- Teaching Mode: Traditional lectures
- Campus: Bologna
- Corso: Second cycle degree programme (LM) in Media, Public and Corporate Communication (cod. 5703)
Course contents
LESSON MODALITY
The Lab will take place online with the use of Microsoft Teams. In person lessons are not in the program.
ATTENDANCE
Online attendance is obligatory for the Lab
LESSON 1
Course introduction: all of the web opportunities
LESSON 2
SEO and SEA: their differences and evolution
LESSON 3
SEO: keyword analyses, algorithms, and search engine semantic evolution
LESSON 4
Google's future direction
LESSON 5
Google Analytics, SEO, and Affiliate marketing
LESSON 6
How to optimize e-commerce site and the Conversion rate Optimization
LESSON 7
General Recap
Office hours
See the website of Arturo Ferraro Pelle