90858 - DESIGN DELLA COMUNICAZIONE

Learning outcomes

At the end of the course students understand the most relevant issues of the communication design sector with particular attention to its principal disciplinary declinations; understand the relationship between the product and its communication from a historical point of view; have acquired the knowledge necessary to evaluate critically the complex visual strategies characterizing the contemporary age.

Course contents

The course aims to provide theoretical and design fundamentals that provide tools for a correct and conscious visual communication project. The structural and syntactic aspects of visual communication will be addressed through theoretical lessons and exercises that will lead to the knowledge and application of the visual variables helpful in realising a communication project (field, colour, typeface, pagination grid, photography).

Readings/Bibliography

C. Caldwell, Graphic design per tutti. Conoscere le basi per iniziare a creare, Apogeo, Milano 2020.

R. Falcinelli, Figure, Einaudi, Torino 2020.

R. Falcinelli, Cromorama, Einaudi, Torino 2017.

V. Linfante, KAOS(!) Il (non) linguaggio grafico da Moschino a Viktor&Rolf, passando per Martin Margiela e Vivienne Westwood, Progettografico, novembre 2020.
http://www.progettograficomagazine.it/kaos-il-non-linguaggio-grafico-da-moschino-a-viktorrolf-passando-per-martin-margiela-e-vivienne-westwood/

B. Munari, Design e comunicazione visiva. Contributo a una metodologia didattica, Laterza, Bari 2017.

Further reference texts will be indicated at the end of each lesson.

Teaching methods

The course is structured through lectures and project/workshop activities.

The lectures are designed to provide the basic knowledge to handle the main elements of visual communication:

- images
- colour
- composition
- typography

Assessment methods

For the attending-students, a group project is planned, which is structured to experiment with the relationship between fashion and visual communication, from iconographic research to the creation of a mood, from the search for graphic inputs to the creation of communicative artefacts.

The final exams will consist of the presentation of the group project and an interview related to the contents of the lectures.

Instagram will be a tool for sharing the various project phases and a platform for presenting the project.

For non-attending students, there will be an oral test on the bibliography and the presentation of a visual artefact analysing a fashion collection.

Teaching tools

Pdf of the lessons, videos and project reviews.

Office hours

See the website of Vittorio Linfante