90436 - ECONOMIA E GESTIONE DELLE IMPRESE LM

Learning outcomes

The course aims to provide participants with the conceptual frameworkd needed to manage the firm at the functional, business and corporate level.

Course contents

The strategy concep

The analysis of the competitive environment

The analysis of the firm: resources and competences

The business strategies

The corporate strategies: integration, diversification, internationalization

The external growth strategies

Marketing strategies

Readings/Bibliography

"Strategic Management. Principi e applicazioni" di J. Dyer, P. Godfrey, R. Jensen, D. Bryce, A. Pastore, ISEDI, 2019 (ISBN/EAN 9788880083849): chapters 1 to 10.

"Principi di Marketing", fifteen edition, P. Kotler, G. Armstrong, F. Ancarani, M. Costabile, Pearson, 2014 (ISBN/EAN 978-88-651-8363-2): chapters 9, 11, 13.

Slides

Teaching methods

The course make use of three main teaching methods: 1) frontal lessons based on books, cases and articles from economic newspapers; 2) team work where students can learn how to apply different frameworks of analysis on an empirical case and present the results; 3) consultants and managers presentations

Assessment methods

Course assessment for students who do not attend classes consists in a written examination with open ended questions. Questions can concern a case study.

Course assessment for students who attend classes consists in: 1) teamwork case study and presentations , weight is 75% 2) written examination with an open ended question: weight is 25%.

 

Each member of the group at the end of the team work can express a judgment on himself/herself and the other members. The evalution of the peers will be considered in the final evaluation if negative.

Teaching tools

Slides

Video

Managers and entrepreneurs presentation

Case studies

Readings from economic newspapers

Office hours

See the website of Vincenza Odorici