89954 - LABORATORIO DI ORIENTAMENTO AL LAVORO

Academic Year 2020/2021

  • Teaching Mode: Traditional lectures
  • Campus: Bologna
  • Corso: First cycle degree programme (L) in Management and Marketing (cod. 8406)

    Also valid for First cycle degree programme (L) in Business Administration (cod. 8871)

Learning outcomes

The goal of the workshop is providing to the student some skills and attitude, as like: - knows the business dynamics that affect the selection of staff (what skills you are looking for, how to move in a professional context, what are the decision-making centers, the different business styles); - master the logics, content and ways with which to prepare different CVs and cover letters depending on the selection for which you intend to apply; - knows how to build a network of relationships on professional social networks (LinkedIn) and knows how to create content appropriate to the goals of Personal Branding; - knows the techniques of Personal Branding as active research, improving one's skills to make themselves attractive, but also as an ability to showcase their skills in a professional way; - has acquired the relational skills that allow him to adequately approach a job interview, either individually or in a group.

Course contents

  • How to qualify the search for your job; motivations for looking for a particular job; what kind of labour market is represented today; what skills must be acquired to compete in the demand/supply of work; knowledge of one or more foreign languages
  • Which companies to choose and what to know about companies to show interest in "calling position". Where to search for formats to access your Resume/CV submission
  • Be able to create on your own a CV Europass and a Professional CV - the Cover Letter and the Motivation Letter; care of writing and syntax, checking errors, what kind of photos to insert and how to make your own professional photo; the minimum elements of the fields to be filled, the choice of layout and the care of the graphic style of the CV - Letters; reference the law of privacy, create a personal signature and how to define your own qualifying signature
  • Create your own branding through social and LinkedIn to promote yourself at companies; how to create a "smart video resume" by YouTube or Vimeo
  • Prepare for the interview by ZOOM, MEET, TEAMS, SKYPE; take care of the non-verbal communication and the skills of a good public speaking to handle "positively" an interview

Readings/Bibliography

Laurence Kolczok, Marcello Tonani. 2004. CERCARE LAVORO DIVERTENDOSI! GUIDA PRATICA CHE VI ACCOMPAGNA ATTRAVERSO TUTTE LE FASI DELLA RICERCA DI UN LAVORO PER POTERE ESSERE ASSUNTI SENZA TROPPI STRESS, Franco Angeli, Milano, pp.160. Codice ISBN: 9788846454324

Teaching methods

  • Frontal lessons aimed at providing basic skills to manage body language, conversation, basic advice for personal care, which outfit to choose for a job interview
  • Timing management for rendezvous, the expected tip at the interview, how to avoid arriving late
  • Basic formats for the drafting of the CV of Cover Letters, search for some portals/websites to create "smart CVs" and CV video on YouTube and Vimeo

Assessment methods

Student must present 3 different CVs, one in the Europass format and 2 in the Professional format, included 3 corresponding cover and motivational letters addressed to real existing companies/agency, written in Italian and /or English, including also a LinkedIn account and one Video CV (this task is a free choice by the student where it will be considered by the teacher), then you are required to take a short "job interview of about 10 minutes, as a functional and oriented exercise. The final objective of the laboratory: to prepare for the so-called "employability" and therefore how to prepare to get to carry out a real job interview, through the various channels for the submission of the application, then go directly to a single possibility to be hired for the desired job position

Teaching tools

Power presentation and role-play

Office hours

See the website of Giorgio Cappello