- Docente: Gilberto Cavallina
- Credits: 3
- Language: English
- Moduli: Gilberto Cavallina (Modulo 1) Federica Pinotti (Modulo 2)
- Teaching Mode: Traditional lectures (Modulo 1) Traditional lectures (Modulo 2)
- Campus: Bologna
- Corso: Second cycle degree programme (LM) in Business Administration (cod. 0897)
Learning outcomes
The course is organized into three highly interactive modules designed to teach students how to address business communication challenges and develop crucial skills to effectively navigate the workplace environment. These include (but are not limited to) such skills as: team building, public speaking, management of team dynamics, professional business writing.
Course contents
MODULE 1: NEW TOOLS FOR BUSINESS DEVELOPENT
Tecniques for new business development:
– Hypothesis and assumptions creation
– Validation principles and examples
– Lean startup methods
Software and tools:
– Project management: Trello, Basecamp, Asana
– Communication: Slack, Mailchimp
– Advertising: Facebook ads
– Analyze: Hotjar, Facebook insight
– Design: Balsamiq, Sketch
– Present: PowerPoint, Prezi
Presentations for business development:
– Types of presentations
– The core idea and the elements of a presentation
– Steps to create an effective presentation
– How to get better at presenting
– How to succeed in a Q&A session
– Startup pitching to investors
MODULE 2: TEAM BUILDING
– Team Life Cycle for Team Building
– Team Effectiveness
– Team Performance
Readings/Bibliography
Books:
Lean Startup
Running lean
Disciplined entrepreneurship
Videos:
TED Talks
Teaching methods
- Frontal lessons (25%)
- Discussions (25%)
- Student presentations (20%)
- Guest presentations (20%)
- Q&A (10%)
Students will be asked to watch videos and read material to prepare for the following class discussion.Assessment methods
The final exam will be a group presentation and an evaluation of the quantity and quality of the student's participation during the lessons.
The team will be requested to present a software (chosen among the ones we saw in the classes) and a feature they would like to implement to increase the value for the clients.
In the final presentation these elements will be evaluated:
- the structure of the presentation
- the slide design
- the performance
- the content
Teaching tools
Several videos will be used to explain concepts
Students will also be invited to practice presentations during the classes in order to become more confident and get feedbacks from the classmates.
Office hours
See the website of Gilberto Cavallina
See the website of Federica Pinotti
SDGs
This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.