85668 - ECONOMIA E GESTIONE DELLE IMPRESE LM

Learning outcomes

The course aims to provide participants with the conceptual frameworkd needed to manage the firm at the functional, business and corporate level.

Course contents

• The strategy concep
• The analysis of the competitive environment
• The analysis of the firm: resources and competences
• The business strategies
• The corporate strategies: integration, diversification, internationalization
• The external growth strategies
• Marketing strategies

Readings/Bibliography

• "Strategic Management. Principi e applicazioni" di J. Dyer, P. Godfrey, R. Jensen, D. Bryce, A. Pastore, ISEDI, 2019 (ISBN/EAN 9788880083849): chapters 1 to 10.
• "Principi di Marketing", fifteen edition, P. Kotler, G. Armstrong, F. Ancarani, M. Costabile, Pearson, 2014 (ISBN/EAN 978-88-651-8363-2): chapters 9, 11, 13.
• Slides

Teaching methods

• Lectures
• Reading discussion
• Case studies analysis and discussion
• Team work and presentations
• Managers and entrepreneurs presentations

Assessment methods

• Course assessment for students who do not attend classes consists in a written examination with open ended questions. Questions can concern a case study.
• Course assessment for students who attend classes consists in a team work and one individual work.

Teaching tools

• Slides
• Video
• Managers and entrepreneurs presentation
• Case studies
• Readings from economic newspapers

Office hours

See the website of Vincenza Odorici