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85462 - Business Strategy and Innovation in Cultural Industries (1) (LM)

Academic Year 2020/2021

                
                        Docente:
                        Fabio Rizzi
                    
                        Credits:
                        6
                    
                        SSD:
                        SECS-P/07
                    
                        Language:
                        English
                    
                        Teaching Mode:
                        Traditional lectures
                        
                            Campus:
                            Bologna
                        
                            Corso:
                            Second cycle degree programme (LM) in
                            Digital Humanities and Digital Knowledge (cod. 9224)

                            Teaching resources on Virtuale

Learning outcomes

This course aims to introduce the student to the main strategic issues at the business level, with a particular emphasis on cultural industries. At the end of the course the student knows what is a strategy and how a competitive advantage can be achieved through the analysis of the industry and of the internal resources and capabilities. He understands the importance of business models, including the role of organizational structures and technological innovation. In particular, the student knows the specificities of cultural industries and how these affect strategies. The student is able to define a business strategy and to evaluate a business strategy by situating the business in its context. In particular, the student is able to identify the nature and the sources of the competitive advantage in cultural industries.

Course contents

Introduction to Business Strategy
Industry and Competition Analysis
Analysis of the Firm
Analysis of competitive advantage
Industry evolution, strategic change and innovation
Defining creative and cultural industries
The offer system and the consumption of artistic and cultural products
Business models and business model canvas in cultural industries
Organisation forms in the creative industries
Innovation in cultural industries: book publishing industry
Innovation in cultural industries: crowdfunding
Innovation in cultural industries: examples from other industries

Timetable

Lesson 1 - 09 November 2020, 9.30am-1.30pm

Lesson 2 - 12 November 2020, 9.30am-12.30pm

Lesson 3 - 13 November 2020, 9.30am-12.30pm

Lesson 4 - 16 November 2020, 9.30am-1.30pm

Lesson 5 - 19 November 2020, 9.30am-1.30pm

Lesson 6 - 20 November 2020, 9.30am-1.30pm

Lesson 7 - 23 November 2020, 9.30am-1.30pm

Lesson 8 - 26 November 2020, 9.30am-1.30pm

Readings/Bibliography

Johnson, G., Whittington, R., Scholes, K., Angwin, D. and Regnér, P. (2017) Exploring strategy. 11th ed., Harlow: Pearson.

Teaching methods

Lectures. Presentations. Small-group activities. Assignments. Coaching and mentoring. Case studies. Online discussion boards. Project work. Game-based activities. Q&A sessions.

Assessment methods

Attendance and active participation. Oral and written assignments and exercises. A company monograph.

Teaching tools

This unit will be delivered online only (MS Teams).

Office hours

See the website of Fabio Rizzi

SDGs

This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.