- Docente: Raffaele Corrado
- Credits: 6
- SSD: SECS-P/08
- Language: Italian
- Teaching Mode: Traditional lectures
- Campus: Forli
-
Corso:
First cycle degree programme (L) in
Economics and business (cod. 9202)
Also valid for First cycle degree programme (L) in Economics and business (cod. 9202)
Learning outcomes
The course, whose nature is predominantly applicative, aims to develop a practical orientation towards entrepreneurship, providing the strategic and operational tools for the creation of new ventures and their subsequent development. At the end of the course students will be able to apply the theoretical concepts for the development of a business plan related to a concrete business opportunity.
Course contents
- Decisions, strategy and valuation
- Competitive environment and the firm
- Resources and capabilities of the firm
- Competitive advantage: Cost and differentiation
- Models of industry evolution and classifications
- Strategies in innovative industries
- Strategies in mature industries
- Vertical integration
- Multinational and global strategies
- Diversification and management of diversified companies
Readings/Bibliography
Robert M. Grant
Contemporary Strategy Analysis (9th ed)
John Wiley & Sons, 2016
Teaching methods
Lecture
Discussion of readings handed out in class
Assessment methods
Written exam, optional oral exam as integration of written part
Links to further information
https://sites.google.com/site/profraffaelecorrado/
Office hours
See the website of Raffaele Corrado