81579 - Digital Media Content Production (1) (LM)

Learning outcomes

The course offers to the student the possibility to acquire skills related to the conception, planning and management of content for the Web, with particular reference to new production and distribution structure of the current media landscape, from the forms of collaborative production of Web 2.0 to User Generated Content.

Course contents

The course provides principles and methodological tools that will allow students to acquire skills related to the conception, production and management of digital contents.

The course will be organized around the following thematic blocks:

• Internet and digital media
• Social media (definitions, types, tools)
  
• CMS
• Content strategy
• Content design
  
• Content creation
• Developing an audience
• Measuring the success
• Emotion driven design
• UX writing
• SEM (SEO e SEA)

Readings/Bibliography

Students will have to read and study a set of book chapters and academic articles available on the course teaching platform. Although the course is delivered in Italian, some readings may be in English.

Teaching methods

Due to the restrictions imposed by the current health emergency, teaching will be carried out with blended methods: the professor will always be in the designated classroom, students will alternate in attendance according to a schedule of shifts being defined (more detailed information on the shifts and how to access the face-to-face lesson will be provided later). It will always be possible to connect remotely and follow live lessons via the Teams platform.

Traditional lessons supported by slides, audiovisual and digital materials shared with students.

 

WARNING: Given the fluidity of the emergency situation that we are experiencing and since this program is published in December 2020 it is possible that the way in which the teaching will be provided will change in the coming months. In this case, timely communication will be given through an update of this program, as well as through appropriate notices published on the usual institutional channels, namely: notices published on the teacher's page (https://www.unibo.it/sitoweb/veronica.innocenti ), on the website of the CITEM Degree Course (https://corsi.unibo.it/magistrale/Cinema ) and on the official FB page of the CITEM Degree Course (https://www.facebook.com/Unibo.Citem/ ) which all students are invited to consult periodically.

Assessment methods

The final exam consists of two steps that will take place on the same day:

• a written computer-based test with multiple-choice questions, aimed at evaluating the appropriate study of the bibliography,
• an oral exam aimed at verifying and evaluate the achievement of the educational purposes pointed out in the program.

The achievement of an organic vision of the themes, the use of specific language, the ability to show a systematic knowledge will be evaluated with excellent grades. Knowledge that is too much based on the readings, a non-articulated ability to synthetize or analyse, or a correct but not always appropriate language, like a school domain of the discipline, lead to average evaluations. Gaps in knowledge or inappropriate language, such as a lack of knowledge of readings and contexts, allow the student to obtain grades on the threshold of sufficiency. Knowledge gaps, inappropriate language, lack of familiarity with the bibliography and inability to analyze are evaluated negatively.

All of the students must sign up to the exam through AlmaEsami. It won't be possible to test students who can't sign up because of delays in the submission of the study plan, in the tax payments, etc. Students who won't be able to take the exam must sign off the list. It is mandatory to bring a valid photo ID the day of the exam, along with the student's Unibo credentials.

Teaching tools

Presentations, audio-visual material, links and resources available online.

Office hours

See the website of Marta Rocchi