- Docente: Martina Manescalchi
- Credits: 9
- SSD: SPS/08
- Language: English
- Teaching Mode: Traditional lectures
- Campus: Rimini
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Corso:
Second cycle degree programme (LM) in
Tourism Economics and Management (cod. 8609)
Also valid for First cycle degree programme (L) in Economics of Tourism (cod. 8847)
First cycle degree programme (L) in Economics of Tourism (cod. 8847)
Learning outcomes
The course is aimed to transfer knowledge and techniques required to be able to define, manage and verify tourism business activity on the web in order to achieve a proper communication strategy and online promotion. To that end the course will focus on the performance and use of the main platforms of online communication and will treat about editing, social media, corporate website, brand reputation and everything to do with web communication, with practical examples and best practices. At the end of course students will be able to organize the content of web sites and portals, manage brand reputation and soical media accounts, track and share information about online traffic.
Course contents
Introduction to Hospitality Marketing
Digital Marketing for tourism
Social Media Communication: Facebook, Twitter, Instagram, YouTube
Social Media Advertising
Content Marketing and Inbound Marketing
Copiwriting for hotel and destination websites
SEO and SEM
Google Advertising
Email Marketing: newsletter, DEM, mailing
Brand Reputation Management
Introduction to Online Distribution
Tools & strategies to capture, engage and convert
Office hours
See the website of Martina Manescalchi