78359 - Tourism Policy and Planning

Learning outcomes

The course aims to explain the function of policy-making and planning in tourism by providing key concepts of tourism economics and governance of tourist destinations, and comparing and contrasting different national approaches of tourist policies. By the end of the course, students should be able to apply the basic tools of tourism policy and planning to a variety of international tourist destinations as well as to analyse situations and evaluate feasible solutions.

Course contents

1. Economic Theory of Tourism Destination (main focus)

2 (a). Consumer Theory Applied to the Tourist

2 (b). Production in Tourism

2 (c). Supply of Tourism Services

2 (d). Tourism Market

2 (e). Economics of Tourism Destination

3. Country Case Studies on Tourism Policy and Planning

4. Empirical Analysis of the Tourism Industry

Readings/Bibliography

G. Candela and P. Figini, "The Economics of Tourism Destinations", Springer, 2012.

Teaching methods

During the 60 teaching hours, respective arguments will be confronted in the order indicated in the program. After introducing the underlying theory behind the topics covered, presentation of country case studies, relevant exercises, , and data analysis will be carried out.

Assessment methods

The course will include exercises (25%), group project presentation (25%), a partial written examination (25%), and a short thesis on a take-home data construction and analysis (25%).

Teaching tools

Lectures, exercises, presentations, data analysis.

Office hours

See the website of Alireza Jay Naghavi

See the website of Marco Savioli