78352 - Creative Industry and Tourism

Learning outcomes

The course is aimed at providing a general knowledge on the relationship between tourism and creative industries over the last two centuries in a global perspective. The course will start with the exposition of the most important tourist products and tourist destinations as they emerged in the XIXth and XXth century. Then the course will examine the emergence of creative tourism and the opportunities to generate added value from integrating tourism and creativity. At the end of the course students will be able to understand the creative industries and how these can be linked to specific places and experiences in order to foster tourism development.

Course contents

This is a joint course given by prof. Patrizia Battilani and prof. Daniela Calanca and includes both classroom lectures and fieldworks

The first group of lectures will be given by Patrizia Battilani and will cover the following topics

1- Creative industries: definition and patterns of innovation

2. Tourism issues: economic develpment and sustainability

3. The age of Elite tourism: the case study of Bath

4-The age of Mass tourism and the triumph of the Mediterranean coast

5-The age of Postmodern tourism

6. Post modern pattern of tourist development: Cape Breton, Turin, Bilbao

7- The resiliance of traditional tourist destinations: the case studies of the province of Bolzano and Rimini 

8. Cultural tourism and Interpreting 

The second group of lectures will be given by Daniela Calanca and will cover the following topics:

1. The use of history in tourism

2. Public history: theories and practices

3. Digital public history

4. Storytelling between persistences and changes

5. From Fashion to tourism

Finally students will be required to participate in a fieldwork focusing on the use of history in cultural tourist products.
The fieldwork could include a visit to tourist attractions and the meeting with stakeholders. Then on the basis of the collected information and classroom lectures, students will developed cultural products or itineraries based on the use of history for the selected destination.

 

 

 

Readings/Bibliography

For the lectures given by prof. Patrizia Battilani

1) Stuart Cunningham and Jason Potts,Creative Industries and the Wider Economy, in The Oxford Handbook of Creative Industries,edited by Candace Jones, Mark Lorenzen, and Jonathan Sapsed

 2) Candace Jones, Mark Lorenzen, and Jonathan Sapsed, Creative Industries: A Typology of Change, in The Oxford Handbook of Creative Industries,edited by Candace Jones, Mark Lorenzen, and Jonathan Sapsed

3) Georgian Bath, the magical meeting place, History today, November 1990

4) Peter Lyte, Chapter 1 Flying visits, in Europe at the Seaside. The Economic History of Mass Tourism in the Mediterranean Sea (1945-2000), a cura di C. Manero e L. Segreto, Oxford, Berghahn, 2009

5) P. Battilani, Chapter 6, Rimini: a Mass Tourism Resort which based its Success on an Original Mix of Italian Style and Foreign Models, in Europe at the Seaside. The Economic History of Mass Tourism in the Mediterranean Sea (1945-2000), a cura di C. Manero e L. Segreto, Oxford, Berghahn, 2009

6) Natan Uriely, The tourist experience: Conceptual Developments, Annals of Tourism Research, Vol. 32, No. 1, pp. 199–216, 2005.

7) Richard Butler, Chapter 1- Introduction, in Tourism and Resilience, edited by Richard Butler, 2017

8) Janet Cochrane, Chapter 10 - Tourism Resilience in UK National Parks, in Tourism and Resilience Edited by Richard W. Butler, 2017

 

For the lectures given by prof. Daniela Calanca

- T. Cauvin, Public History. A Textbook of Practice, Routledge 2016, capp. 1,2,6;

- F. Sayer, Public History. A Practical Guide, Bloomsbury 2015, capp. 3,5,6,8.

Further readings will be suggest at the beginning of lectures

Teaching methods

Both traditional lectures and a fieldwork are included.

The fieldwork is an important part of the teaching.  Therefore all the students, including Erasmus students, are expected to participate in this activity.

However if for any reason some students are not able to participate in the fieldwork they must communicate it to prof. Calanca at the beginning of November.

For them an additional reading list will be made available.

Assessment methods

The exam is aimed at evaluating the skills and the critical abilities developed by the students as regards to: history of tourism, public history and the use of history in tourism.

The exam is composed of a written test (5 open questions), covering the topics of the theoretical lectures and a power point presentation on specific topics connected to the fieldwork.

The mark for the written text is out of 30 points (6 points for each question), and the minimum required to pass the exam is 18/30.

The mark for the power point presentation (connected to the fieldwork) consists of one to three extra points that will be added to written exam's mark.

It is possible to refuse the exam mark only once.

It is not possible to bring books, personal notes or electronic devices in the exam. Registration for the exam is compulsory, and students have to register through AlmaEsami [https://almaesami.unibo.it/almaesami/welcome.htm] according to the general rules of the School of Economics, Management and Statistics.

Office hours

See the website of Patrizia Battilani

See the website of Daniela Calanca