- Docente: Manuela Presutti
- Credits: 12
- SSD: SECS-P/08
- Language: English
- Moduli: Manuela Presutti (Modulo 1) Manuela Presutti (Modulo 2)
- Teaching Mode: Traditional lectures (Modulo 1) Traditional lectures (Modulo 2)
- Campus: Rimini
- Corso: Second cycle degree programme (LM) in Tourism Economics and Management (cod. 8609)
Learning outcomes
Learning Outcomes: At the end of the course the student develops skills and technical abilities related to: strategies of business development, innovation, and internationalization in the tourism sector. More specifically, the student is able to: apply the proper analytical tools to the tourism sector; to competently evaluate the technological and organizational process of change within the firm; to critically evaluate the management of internationalization.
Course contents
1) Executive Summary of business plan
2) Business description
3) Industry analysis
4) Market analysis
5) Marketing plan
6) Competitive analysis
7) Organization
8) Operations/ logistics
9) Financial plan
Readings/Bibliography
The Complete Book of Business Plans (Small Business Sourcebooks), editd by Joseph A. Covello, Brian J. Hazelgren
Teaching methods
The exam is aimed at evaluating the skills and the critical abilities developed by the students as regards to: the analysis and interpretation of entrepreneurship and its application to tourism; the development of a business plan; the evaluation of the relationship between entrepreneurship and economic growth in an international context; the analysis of strategy and marketing in the tourism sector.
The exam is composed of a written test (20% of the final mark) and three practical evaluation in groups (80% of the final mark). During the written test, at the end of the lessons, it is not possible to bring books, personal notes or electronic devices in the exam. Registration for the exam is compulsory, and students have to register through AlmaEsami according to the general rules of the School of Economics, Management and Statistics.
The mark is out of 30 points, and the minimum required to pass
the exam is 18 / 30.
Assessment methods
Development of a business plan: presentation and formal preparation
Examination at the end of the course
Teaching tools
Articles of business journals
some specific readings concerning business plan
Office hours
See the website of Manuela Presutti