55804 - Business Strategy

Academic Year 2019/2020

  • Teaching Mode: Traditional lectures
  • Campus: Forli
  • Corso: First cycle degree programme (L) in Economics and business (cod. 9202)

    Also valid for First cycle degree programme (L) in Economics and business (cod. 9202)

Learning outcomes

The goal of the course is to provide students the tools useful to evaluate and make strategic decisions, with particular attention to the coherence between resources and competences, market variables and log term objectives. By the end of the course students will learn how to manage strategic problems, will be able to analyze the success key factors and make coherent decisions.

Course contents

  1. Decisions, strategy and valuation
  2. Competitive environment and the firm
  3. Resources and capabilities of the firm
  4. Competitive advantage: Cost and differentiation
  5. Models of industry evolution and classifications
  6. Strategies in innovative industries
  7. Strategies in mature industries
  8. Vertical integration
  9. Multinational and global strategies
  10. Diversification and management of diversified companies

Readings/Bibliography

Robert M. Grant
Contemporary Strategy Analysis (9th ed)
John Wiley & Sons, 2016

Teaching methods

Lecture

Discussion of readings handed out in class

Assessment methods

Written exam, optional oral exam as integration of written part

Links to further information

https://sites.google.com/site/profraffaelecorrado/

Office hours

See the website of Raffaele Corrado