- Docente: Paolo Ferri
- Credits: 4
- SSD: SECS-P/07
- Language: English
- Teaching Mode: Traditional lectures
- Campus: Bologna
- Corso: Second cycle degree programme (LM) in Innovation and Organization of Culture and the Arts (cod. 0902)
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from Nov 07, 2023 to Dec 13, 2023
Learning outcomes
Providing a broad view of the major economic and organizational features of several artistic, cultural and entertainment activities in creative industries.
Course contents
Upon completion of the course, students shall be able to:
- Define the distinctive features of organizations operating in the creative industries;
- Illustrate how these organisations can be financially viable;
- Apply analytical, planning and control tools such as the Business model canvas and revenues and costs analysis;
- Analyse and critically evaluate the business model and governance solution of an organisation operating in the creative industries;
- Develop and improve presentation skills, both in written and oral form.
The course is organised around four themes:
- Defining creative industries
- Defining business models and the Business model canvas
- Understanding better the Costs and Revenues components of the Business model canvas
- Governance and business model in the creative industries
Readings/Bibliography
A complete list of readings will be provided in class.
Teaching methods
Classes comprise a mix of lectures, guest lectures, and in class activities. Students will be required to read selected materials before coming to class.
Assessment methods
Students can choose between:
A) a written exam comprising three open questions on the compulsory reading material
B) a group assignment comprising:
- a written report: 28/30
- a poster presentation: 2/30
Detailed instructions will be delivered in class
Grading system:
• <18: fail
• 18-23:sufficient
• 24-27: good
• 28-30: very good
• 30 e lode: excellent
Teaching tools
Office hours
See the website of Paolo Ferri
SDGs
This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.