- Docente: Diego Ceccobelli
- Credits: 8
- SSD: SPS/04
- Language: Italian
- Teaching Mode: Traditional lectures
- Campus: Bologna
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Corso:
Second cycle degree programme (LM) in
Media, Public and Corporate Communication (cod. 5703)
Also valid for Second cycle degree programme (LM) in Public and Corporate Communication (cod. 8840)
Second cycle degree programme (LM) in Politics Administration and Organization (cod. 9085)
Learning outcomes
At the end of the course, students: will know the political and institutional 'environment' where communication strategies and techniques are adopted; will be able to interpret them with special focus on European and US electoral campaigns; will be able to analyze the role of mass media within the public sphere and their influence on citizens' opinions; will be informed about the main features of online political communication.
Course contents
The course is organized with a part of lectures taught online on MS TEAMS (20 hours) and another taught in presence (20 hours). The number of students allowed in class is determined on the basis of class capacity and by the health and safety provisions that deal with the pandemic emergency. In case more students want to attend classes in presence than permitted by the rules, a system of shifts will be organized so to allow students to participate. Regardless of the health-related conditions and the specific organization of the course, students will be able to follow the lessons of the entire course remotely on MS TEAMS.
Topics covered will be: definition and illustration of the field of political communication; the relationship between political systems and media systems; political language; political marketing; digital media and politics.
Readings/Bibliography
Mazzoleni G. (2012), La comunicazione politica, Bologna: il Mulino (terza edizione)
Aalberg, T., Esser, F., Reinemann, C., DE Vreese e Stromback, J., Populist political communication in Europe, Taylor e Francis, (2016), capitoli n. 27 "Populist Actors as Communicators or Political Actors as Populist Communicators" di J.Stanyer, S.Salgado e J.Stroback e n. 28 "Populism and the Media", di F. Esser, A. Stepinska, D.Hopmann
Ceccobelli D. (2017), Facebook al potere. Lo stile della leadership al tempo dei social media, Santarcangelo di Romagna: Maggioli Editore. (chapters 1 and 2)
Mazzoleni, G., & Bracciale, R. (2019), La politica pop online: i meme e le nuove sfide della comunicazione politica, Bologna: Il Mulino (chapters 3 and 4)
Luebke, S.M. (2020). "Political Authenticity: Conceptualization of a Popular Term." The International Journal of Press/Politics
Teaching methods
Lectures
Assessment methods
Oral exams (until the rules due to Covid-19 wil remain in place).
Office hours
See the website of Diego Ceccobelli