93775 - ENGLISH FOR CORPORATE COMMUNICATION

Conoscenze e abilità da conseguire

The course introduces students to English for business. By the end of the course students are able to: understand the main ideas and structure of different types of texts in the field of economics and management, acquiring a nuanced reading vocabulary; use the language effectively to produce clear and incisive texts on topics related to economics and management; expand their ability and accuracy in communicating effectively in English on business-related topics.

Contenuti

The course focuses on different areas of Business Communication practice:

1. How to communicate within the organization
2. Business Communication tools, contents, strategies
   
3. How to define a professional mission, vision, strategy.

 

 

 

Testi/Bibliografia

Manuale di testo obbligatorio

Business Communication for Success, University of Minnesota [link to download it here]

7 Habits of Highly Effective People, Stephen R. Covey.

 

Other Suggested Documents

• Dizionario di misurazione e ricerca nelle relazioni pubbliche a cura di IPR - Institute of Public Relations 

• AA.VV (2012), Melbourne Mandate Global Alliance for PR and Communication management
• AA.VV. (2012), Building Belief. A New Model for Activating Corporate Character and Authentic Advocacy, Arthur Page Society
  

 

Siti web di riferimento

Global Alliance for Public Relations & Communication Management

Institute of Public Relations - IPR 

Influence

 

Metodi didattici

Theorical & practical lessons,

Case histories presentation,

Workshops

 

Modalità di verifica e valutazione dell'apprendimento

Final exercise

Strumenti a supporto della didattica

External speakers

Videos

Orario di ricevimento

Consulta il sito web di Biagio Oppi