28363 - BUSINESS MODELS IN CREATIVE INDUSTRIES

Conoscenze e abilità da conseguire

Providing a broad view of the major economic features of several artistic, cultural and entertainment activities in creative industries.

Contenuti

Upon completion of the course, students shall be able to:

• Define the distinctive features of organizations operating in the creative industries;
•  Illustrate how these organisations can be financially viable;
•  Apply analytical, planning and control tools such as the Business model canvas and revenues and costs analysis;
•  Analyse and critically evaluate the business model and governance solution of an organisation operating in the creative industries;
•  Develop and improve presentation skills, both in written and oral form.
  

The course is organised around four themes:

• Defining creative industries
• Defining business models and the Business model canvas
• Understanding better the Costs and Revenues components of the Business model canvas
• Governance and business model in the creative industries

Testi/Bibliografia

A complete list of readings will be provided in class.

Metodi didattici

Classes comprise a mix of lectures, guest lectures, and in class activities. Students will be required to read selected materials before coming to class.

Modalità di verifica e valutazione dell'apprendimento

Students can choose between:

A) a written exam comprising three open questions on the compulsory reading material

B) a group assignment comprising:

- a written report: 28/30
- a poster presentation: 2/30

Detailed instructions will be delivered in class

Grading system:

• <18: fail
• 18-23:sufficient
• 24-27: good
• 28-30: very good
• 30 e lode: excellent

 

Orario di ricevimento

Consulta il sito web di Paolo Ferri