- Docente: Gilberto Cavallina
- Crediti formativi: 4
- Lingua di insegnamento: Inglese
- Moduli: Gilberto Cavallina (Modulo 1) Gilberto Cavallina (Modulo 2)
- Modalità didattica: Convenzionale - Lezioni in presenza (Modulo 1) Convenzionale - Lezioni in presenza (Modulo 2)
- Campus: Bologna
- Corso: Laurea Magistrale in Direzione aziendale (cod. 0897)
Conoscenze e abilità da conseguire
The course is organized into three highly interactive modules designed to teach students how to address business communication challenges and develop crucial skills to effectively navigate the workplace environment. These include (but are not limited to) such skills as: team building, public speaking, management of team dynamics, professional business writing.
Contenuti
MODULE 1: NEW TOOLS FOR BUSINESS DEVELOPENT
Tecniques for new business development:
– Hypothesis and assumptions creation
– Validation principles and examples
– Lean startup methods
Software and tools:
– Project management: Trello, Basecamp, Asana, Notion
– Communication: Slack, Mailchimp
– Advertising: Facebook ads
– Analyze: Hotjar, Facebook insight
– Design: Balsamiq, Sketch
– Present: PowerPoint, Prezi
Presentations for business development:
– Types of presentations
– The core idea and the elements of a presentation
– Steps to create an effective presentation
– How to get better at presenting
– How to succeed in a Q&A session
– Startup pitching to investors
MODULE 2: TEAM BUILDING
– Team Life Cycle for Team Building
– Team Effectiveness
– Team Performance
Testi/Bibliografia
Lean Startup - Eric Ries
Disciplined Entrepreneurship - Bill Aulet
Running Lean - Ash Maurya
Videos and blog articles will be provided during the classes
Modalità di verifica e valutazione dell'apprendimento
Group work
individual work and class participation
Final presentation
Orario di ricevimento
Consulta il sito web di Gilberto Cavallina
SDGs
L'insegnamento contribuisce al perseguimento degli Obiettivi di Sviluppo Sostenibile dell'Agenda 2030 dell'ONU.