- Docente: Paolo Di Marco
- Credits: 9
- SSD: SECS-P/08
- Language: Italian
- Teaching Mode: Traditional lectures
- Campus: Bologna
- Corso: First cycle degree programme (L) in Management and Marketing (cod. 8406)
Learning outcomes
This course aims to introduce students to the major issues of business economics: it offers multiple analysis perspectives, stimulates in a systematic way a critical vision of business phenomena and research with a strong anchorage to reality.
The object of investigation is the company, considered as an active subject operating in a wider context, made up of individuals, institutions and other companies.
Course contents
- The company in the competitive context: the business activity, competitive context, value chain (activities and connections) and business model.
- The main strategic choices: competitive advantage strategies, strategies for product growth and life cycle.
- The organizational aspects: the models and main corporate organizational structures.
Readings/Bibliography
Reference texts
Slides and paper provided from teacher.
Economia e gestione delle imprese, di Alessandro Baroncelli e Luigi Serio. V Edizione. McGraw Hill, 2017
Support texts
Come redigere un Business Plan. Autori: Paolo Di Marco e Daniele Rimini. Edizioni Martina 2007
Il controllo di gestione a supporto delle decisioni aziendali. Autori: Paolo Di Marco e Paolo Santini. Edizioni Martina 2010.
Teaching methods
Front and/or online lessons.
Lectures, case studies and case histories to consolidate the ideas.
Group exercises to make knowledge operational.
Assessment methods
Written exam:
- multiple choices
- open questions
- business case
Office hours
See the website of Paolo Di Marco